HOW DIGITAL MEDIA IS REVOLUTIONIZING THE MODERN-DAY SOCIETY

The human race has been walking on the path of evolution since time immemorial. Our history is laden with countless landmarks that account for an improved lifestyle. For example, writing books was a hefty time-consuming process, but things changed once the printing press hit the scene. The same goes for many other inventions such as a lightbulb, steam engine, airplane, optical lenses, antibiotics, etc. 

However, in recent times, no other discovery has contributed to our betterment more than digital media. It has reached out to billions of people in a very brief period, which is a remarkable accomplishment. Whether you live in a rich European country or an impoverished African region, you must be using digital media for various reasons. It has taken such strong roots in our life that we can’t imagine living a day without its usage. 

If you want to get a better idea regarding how this technology is modernizing us, read on: 

• Making Life Easier For Businesses

Businesses are undoubtedly one the biggest beneficiaries of the digital boom. There was a time when one had to be financially well-equipped to kickstart a business venture. That said, digital media has provided much-needed relief to contemporary entrepreneurs. Consider marketing as an example. 

Not long ago, companies required a hefty budget to indulge in conventional promotional campaigns. But digital media has changed the scenario once and for all. Nowadays, entrepreneurs can promote their businesses in the cheapest possible ways. Social media sites, websites, and emails are the go-to platforms to do that. 

Apart from that, we have compiled a list of advantages that businesses owe to the emergence of digital media:  

• Accumulation of data: Data is instrumental for a profitable bottom line. Once you have access to market insights, customer purchasing patterns, feedback, etc., you are more likely to extract a better return on investment. Guess what? Digital technology is delivering this information in real-time. 
• Boots transparency: Customers have become quite suspicious about companies over time. Hence, they do not make the final call unless a business ticks all the transparency boxes. It helps to tackle this issue by showing credible certificates or other proofs on the official social media account and website.
• Targeting different regions: Any business can broaden its customer base beyond borders. All thanks to digital media. If it were not for digital media, we would be alien to e-commerce.

After reading these benefits, one should not be surprised why digital media degree holders are the most sought-after individuals by employers. 

• Learning New Skills 

It is the story of a bygone era when mastering a single skill would suffice for a reasonable job. Today, it is mandatory to continually beef up your skills to experience minimum hiccups during the professional journey. That is where digital media comes into play. From complex coding to basic cooking, you can teach yourself anything.   

The best part of digital learning is that it gives you complete freedom. Unlike a conventional setting, you have the authority to reduce or increase your learning pace. So one does not necessarily have to chew more than what one can bite.  

24/7 availability is another upshot of e-learning. It enables you to devise a schedule that stands in line with your day-to-day activities and does not disrupt the work-life balance. For example, if you are working in the morning, you may tap into online classes after working hours.

• Increasing The Scope Of Social Connectivity 

The word connectivity is typically associated with personal relationships. There is nothing wrong with that. Indeed, communicating with people around us leads to a strong bond. Digital media offers us various channels, including social media, emails, SMS, and so on. 

But we are also reaping the benefits of connectivity on many different levels as well. We are briefly mentioning them in the following section: 

• Creating remote work opportunities: Until lately, you had to be physically available in the workplace to earn. But that is not the case anymore, owing to the increased usage of digital media tools across the globe. Modern-day employees have the luxury to perform their duties from any nook and cranny of the world. With time, the concept of remote work is gaining more prominence. A well-documented study recently found that nearly 73 percent of organizations will somewhat rely on the remote workforce by 2028. A rising number of work-from-home jobs means people who do not have employment opportunities in their countries will not stay unemployed.  
• Rapid relief work after calamities: Conventional communication infrastructure comes to a halt in the face of disasters. As a result, it becomes difficult to acquire authentic information and speed up relief campaigns. But digital media is almost immune to such issues. Even if one digital system collapses, the other alternative can replace it in virtually no time. 
• Expanding healthcare services: Access to quality healthcare services remains a significant challenge to-date. It is particularly true for the third-world countries where the doctor-to-patient ratio is hitting rock bottom. Connectivity is playing a pivotal role in bridging this gap. In many countries, communities get in touch with prominent physicians through digital media to seek medical guidance. 

Concluding Remarks 

Social media is hands down amongst the most pivotal breakthroughs of human history. Its unmatched rise stands as a testimony to this claim. It does receive its share of criticism for introducing nuisances like cybercrime or unabashed exposure to pornography. However, the benefits of the technology override its negative influences quite comprehensively.