TikTok has undoubtedly swept the global mobile Internet market, although it has never lacked competitors. At present, it seems that Google also wants to join this global hot short video war.
Now, it seems that YouTube has begun to prepare. According to theinformation, YouTube is developing a new function called Shorts.
This is potentailly big…. And, bonus: YouTube chief Susan Wojcicki and I talked about TikTok in a podcast episode that will air later this month. We’ve got an item coming soon confirming this news, along with a few of her comments on YouTube & short-form video >>> https://t.co/0Pqm6JqVUz
— Dylan Byers (@DylanByers) April 1, 2020
YouTube Shorts positioning is a short video function on YouTube. The short video content provided by the function is also uploaded by the user. The user can also select the music in the YouTube music library as the video soundtrack. The overall logic is the same as TikTok.
It is expected that this feature will be officially launched on YouTube in the second half of this year.