Google published a blog post on Tuesday saying that the company plans to restrict adware companies and other organizations from connecting their browser cookies to websites.
Google plans to block companies from tracking cookies on its Chrome browser within two years in an attempt to meet users’ growing privacy requirements. Google said the new restrictions will not take effect until the company believes a more privacy-friendly alternative is feasible.
According to StatCounter’s data, Apple took similar measures with its Safari browser as early as 2017, but Chrome ’s market share in the global market is more than three times higher than Safari, which is about 64%.
Financial analysts expect that Google’s own advertising business will be hardly affected because the company collects user data in many other ways.