Although Firefox is not comparable to Google Chrome in terms of market share, some of Firefox’s policies have been able to confront Google. For example, the privacy tracking protection strategy launched by Firefox last year has been recognized by Microsoft and Apple. Both Microsoft and Apple will use similar protection strategies. The Google browser with the highest user volume in the world has confirmed that it will not follow the policy launched by Firefox. As for the reason, Google is still an advertising company. This privacy protection strategy will ultimately damage the advertising business and thus affect Google’s revenue. The senior product manager of Google Advertising Network has publicly explained.
Bindra, senior product manager for Google’s advertising network responsible for user trust and privacy, said the web ecosystem is so complex that it is not easy to publish policies. For example, the main players involved in this ecosystem include users, websites and publishers, advertisers, technology and service providers, advocacy organizations, and regulatory agencies.
Google believes that failure to consider the entire ecosystem will not succeed, and limiting the direct damage caused by ad network tracking is affecting the revenue of the website. Google’s test, if it restricts ad network tracking, reduces website and publisher revenue by 52%, which can be devastating for websites and news media workers. Of course, Google and the website and publishers have a proportional share of advertising revenue, and Google’s advertising revenue will also plummet after the number of ad clicks drops sharply. But Google also understands that the current advertising industry is using opaque tracking technology to infringe on user rights, and Google will introduce more new technologies to limit this violation.
An idealized ad network should declare to the user what information to collect and provide control for the user, rather than collecting and then pushing personalized ads. Google Chrome is currently exploring more web technologies to increase the transparency of digital advertising while continuing to increase user control over the content of advertising.
To this end, Google is also in contact with advertising industry participants and community of interests to discuss, in order to promote the entire digital advertising industry to serve ads with better standards. Google said that the ultimate goal is to ensure that the site can rely on advertising to maintain revenue to provide free content, but also to ensure that users have sufficient control over privacy controls.
Via: Google Blog