Google Chrome will stop loading resource-heavy ads by default from August

In terms of online advertising, Google’s attitude is not as firm as that of Mozilla and Apple. After all, the online advertising business is still the most critical revenue of Google.

But even so, Google has to start cracking down on bad advertising. Before that, Google established a benign advertising alliance to optimize the quality of online advertising to avoid low quality and fraud.

Starting in August, Google Chrome will block resource-heavy ads by default. Such resource-intensive ads may disrupt the user experience.

Image: Google

Resource-heavy ads mainly refer to the fact that some advertisements consume too much hardware resources when loaded through the browser, including network bandwidth, processor, and memory resources.

This type of advertisement is usually caused by unoptimized design, but some are intentional, that is, some scripts are used to deliberately occupy extremely high hardware resources.

Typically, some mining scripts will be delivered to users through network advertisements, and users will continue to consume processor resources after loading specific web pages.

The biggest interference caused by resource-intensive advertising to users is to cause the browser to load slowly or even the device to become stuck while continuing to consume power to reduce the device’s battery life.

This type of advertising may not be destructive, but it will still reduce the user experience. For this reason, Google Chrome has decided to set advertising standards to restrict non-standard ads.

Google statistics show that currently, only 0.3% of ads are resource-intensive ads, but CPU and network resources consumed to account for 27% of the total advertising data.

These ads include mining ads, design, and development problems and unoptimized ads, which are defined as resource-intensive ads.

Starting in August, Google Chrome will block these ads by default, so before this point in time, the ad network must be optimized for ads to meet the standards.

Resource-intensive advertising standards are as follows: any data transfer of more than 4MB in 30 seconds, CPU usage time exceeds 15 seconds, or total CPU usage time exceeds 60 seconds.