Sun. Feb 23rd, 2020

Google Chrome will automatically block large, bloated ads that take up a lot of hardware resources

2 min read

Based on the user experience, Google Chrome is currently adjusting its advertising strategy. For example, the browser has begun to block poorly-experienced ads earlier. While some ads may not be particularly bad, but the resources loaded are too many, the browser continues to occupy high memory and processor resources. The most intuitive response for the user is that the loading of the page is obvious, and sometimes it can cause the entire computer to have a stuck problem.

Qualcomm Google Chrome ARM

According to the Google Chrome team news, a new ad-blocking feature is currently being developed. This feature is mainly for large, bloated advertisements that appear on the Internet. The characteristic of bloated advertisements is that they load quite a lot of scripts or even audio or video content, which causes the browser to consume a lot of hardware resources in a short time.

To this end, Google Chrome will automatically block such ads, users will see that the ad has been deleted or the ad takes up too much hardware resources when trying to load. These ads will be automatically blocked for the entire process without user manual action and users will not be able to continue to load such ads through settings until the advertiser improves.

Google has always liked to use a specific number to measure various ads, so for bloated ads, Google also sets specific thresholds from the processor and memory resources. “This intervention unloads ads that are in the .1% of bandwidth usage, .1% of CPU usage per minute, and .1% of overall CPU time. The current numbers are 4MB network and 60 seconds CPU, but may be changed as more data is available.”

The specific figures will be dynamically adjusted as the device evolves. The ultimate goal is to encourage the ad network to optimize the ad to improve the user experience.

Via: 9to5google