In terms of data protection, Google is relatively uncomfortable and therefore often investigated, while competitor Apple is taking the opportunity to promote the company’s privacy protection. For example, Google’s Android operating system is often blamed for privacy protection, and Apple is a targeted alternative to the Google ecosystem. Recently, the EU data regulator has begun to investigate Apple.
The Irish Data Protection Commissioner issued a press release stating that the agency has begun investigating how Apple collects personal data from users around the world based on user requirements. Simply put, regulators need to know how Apple collects user data and how it collects data if users don’t agree. These requirements are actually part of the general data protection regulations adopted by the European Union last year, and technology companies are required to process user data in accordance with the law. The ultimate goal for EU regulators is to investigate Apple’s transparency in data collection and to ensure that users are informed while collecting data.
Not only is Apple, but also Facebook, Twitter, Google, and Microsoft’s LinkedIn, the basic US technology giants have been investigated. Companies that violate the policy under the General Data Protection Act can be fined up to €20 million or 4% of global income and subject to a higher amount. However, these current surveys are usually only consulting procedures, so if the company being investigated can correct it in time, it may not be necessary to bear a huge fine.