November 26, 2020

Google Chrome experimented with shopping ad cards on the new tab page

2 min read

Google Chrome is currently testing a new feature in the Canary version, which will display shopping recommendations for some products on the new tab page of Google Chrome.

According to the description, Google Chrome pushes products according to the user’s search history and interest preferences. After the user clicks, they can jump to the product shopping page to place an order.

Displaying product advertisements on the new tab page is actually very intrusive. After all, most users may not want to see all kinds of advertisements on the page tabs.

The media speculate that Google may increase advertising space in this way, and when users click to purchase the corresponding product, it may generate corresponding advertising costs for Google.

For example, a shopping site can bid for the ad position on the new tab page, pay Google based on the number of clicks, or pay a commission based on a certain percentage of the goods sold.

However, in view of the intrusive nature of this feature, it is estimated that Google will provide options for users to turn it off. Otherwise, most users will not be able to bear various advertisements every day.

What’s interesting is that a Google spokesperson has already issued a response to product recommendations on the new tab page of Google Chrome. A Google spokesperson said that this feature is not a Google product ad slot.

A Google spokesperson emphasized that the experimental feature this time shows a list of free products, that is, shopping sites may get automatic product push without paying Google.

Google pushes the products that users may be interested in based on the user information it has, and the specific product sources are information crawled by Google rather than paid advertising spots.

Google said that the company will regularly test such new features to help users complete tasks such as shopping. The content shown in this experiment is not paid advertising on shopping sites.

Via: techdows