Custom CRM Development: An In-Depth Guide

A customized CRM solution is software that is created by experts in accordance with the different objectives of a particular company. This software’s primary goal is to attract new clients and retain existing clients.

According to the Grand View Research, CRM is the fastest growing software market today. It was a $14 billion industry in 2010 and is expected to reach $80 billion by 2025. 

Innovative CRM solutions improve team productivity, extend functionality, and boost user experience, which impacts the business as a whole – operational efficiency is improved, costs are reduced, and sales and profits are increased.

In this article, we will explain why custom CRM solutions are necessary for your business and outline the main types and key features of CRM systems.

Custom CRM Solutions: Key Benefits

Customer relationship management technologies are used by companies to create a positive brand image, attract new customers, as well as increase the loyalty of existing customers. The main advantages of these systems are the following:

• Full customization

Based on the needs of the business, you can create a solution with any functionality.

• Process automation

CRM systems can automate various processes: marketing, sales, analytics, and customer support.

• In-depth customer insights and stats

Custom-designed CRM platforms offer a variety of tools for analyzing customer data, allowing you to more effectively analyze and use the information you need.

• Excellent scalability

Individual solutions allow you to modify the system at any time and adapt to new requirements.

Different Types of CRM Systems

There are various types of CRM systems. We will briefly describe them.

• Operational

This type is very popular among business verticals such as financial, medical, and construction. This system has various features (sales funnel, support service, lead management, etc.) and allows you to automate various tasks such as sales, marketing, and customer support.

• Strategic

The strategic CRM system allows you to collect information about customers, improve interaction with clients, and build long-term relationships with them.

• Analytical

This system collects customer information from a variety of sources and displays the data in real time in the form of charts and/or reports.

• Collaborative

This system improves communication between various departments (marketing, technical support, and sales) and the efficiency of teamwork.

Core Features of CRM Systems

There are core and additional features of CRM systems. We will briefly highlight them.

• Contact Management

With this function, all contact information of users is stored in the database.

• Document Management

This feature stores all documentation in one centralized location and provides access to it for all team members.

• Pipeline Management

This feature allows you to track the sales process and determine at what stage the loss of customers occurs.

• Analytics

With this function, you get regular reports on sales and specialists’ work. Thus, you can monitor the entire process, detect problems on time, and fix them.

Bottom Line

An effective communication process is one of the critical factors in building thriving, long-term customer relationships. Tailored CRM solutions attract new audiences and increase the loyalty of existing audiences, improving the quality of service and accelerating the growth of your business.