According to foreign media reports, Google is planning to bring three user experience enhancements to its web browser so that Chrome 64 can eliminate annoying redirects, reduce the need to pop up ads in new windows and click the links on the page stack up to the ad you missed. The most annoying thing for netizens hurrying to find information, “click on a link, but was redirected to an unwanted ads page.” Ryan Schoen, director of Chrome products, wrote in a blog post: “We found that such redirects are usually from third-party content embedded within the page.”
In response, Google’s solution is to allow users to continue browsing the pages they are interested in, but dropping all the iframe elements from a third party onto an information bar. Ryan Schoen said:
This feature will come with Chrome 64, but the version is still in its early stages of testing and we will not wait until later this year.
Another problem is that when the user clicks on the link, instead of seeing the new content in the newly opened tab, it is directed to an ad:
This is actually a pop-up blocker that circumvents Chrome, which is one of the features most liked by users.
Starting with Chrome 65, we’ll also begin to detect this behavior, triggering an info bar and preventing the main tab from being redirected.
This gives users direct access to the landing pages they want to visit, but also preserves the coherence of the preceding pages.
The last thing to look at is pages that disguise themselves as media players, trick users to download unwanted content, or jump to ads after they’ve clicked on the page.
It’s harder to detect, but Chrome plans to have the pop-up blocker intercept new windows or tabs from January next year.
For webmasters who are frustrated by third-party traffic issues, Google will allow them to submit Abusive Experience Reports that appear to be unhealthy.
However, it’s important to note that if you do not resolve the issue within 30 days, it will trigger Chrome to block the pop-up of a new window or tab.
Google said that one-fifth of the user-submitted reports were related to “redirected to unwanted content after clicking the link.” With the gradual introduction of new measures, we expect to reduce the number of such feedbacks in the future.