Cherry Launches New Game Brand Cherry Xtrfy
German manufacturer Cherry has announced the launch of a new gaming brand, Cherry Xtrfy. Previously, Cherry acquired Xtrfy, a Swedish gaming peripherals manufacturer, and this time they have officially joined forces to provide products for professionals, enthusiasts, and loyal players to unleash their personal potential fully.
Cherry stated that Xtrfy brings a wealth of knowledge and expertise from the competitive gaming field, providing professional performance for players at all levels. The new name, logo, and visual identity announced by both parties signifies a new era of cutting-edge gaming equipment and a unified gaming peripheral combination. After the transformation, the new identity reflects the brand’s commitment to quality, performance, and the pursuit of next-generation electronic sports equipment.
René Schulz, Vice President of Cherry’s Peripheral Business Unit, believes that the merger with Xtrfy is a typical case that demonstrates the importance of diversity in esports. Both companies bring different product advantages, sales networks, and product expertise, which complement each other perfectly. With the fusion of German engineering and Swedish design, this partnership is a perfect match, combining their common passion for gaming. The new gaming peripheral brand showcases the vision for the future of esports, which includes diversity and inclusiveness, with the goal of promoting a passionate and inclusive community where everyone can participate and thrive.
The new brand and gaming peripherals will be placed on cherryxtrfy.com, and more news will be announced at the Cherry Xtrfy event in Cologne, Germany on April 26.
