In the past few months, Google Chrome is advancing new API interfaces, and unfortunately, these interfaces will limit the blocking capabilities of ad blocking extensions. Despite the controversy, Google Chrome is still preparing to upgrade this interface, but will still retain the legacy interface for paid enterprise users to continue to intercept ads. As can be seen from the documents submitted by Google to the US Securities and Exchange Commission, Google has indicated that new ad blocking technology is affecting Google’s advertising business. So the simple guess is that the practice of Google Chrome is actually about advertising, as much as possible to reduce the impact of ad blocking expansion on Google ads.
There is no doubt that any adjustment made by Google Chrome may have a very large impact as the browser with the highest market share in the global browser. Fortunately, users can also choose other browsers instead of having to use Google Chrome, which is also based on the Chromium project. Currently, Opera, Vivaldi, and Brave browsers have indicated that they will not follow Google’s latest Manifest V3 development policy.
Although these browsers are based on Chromium the developers also have the right to customize, these browsers will still use the old version of the development interface. This means that the use of ad blocking on the above browsers will not be affected, Microsoft has not issued a statement but it is estimated that Microsoft will not follow Google.
Of course, the Firefox browser itself will not be affected by its own kernel engine, users can use a variety of alternative browsers to replace Google.