BMW will add an in-vehicle system assistant called Spike to the new Mini model family

As numerous new vehicles continue to incorporate Google’s Android Auto or adopt Apple’s CarPlay system, allowing users to conveniently access vehicular functions through Google Assistant or Siri, many automakers persist in developing their own in-car assistant features. For instance, BMW recently announced the launch of a digital assistant service called Spike for its Mini lineup.

Spike is represented by a cartoon British bulldog, and BMW boasts that the assistant can help drivers quickly understand vehicle conditions and operate functions, while also engaging in further interaction with the driver. However, the specific functions that Spike will support have not yet been disclosed.

BMW plans to unveil Spike’s precise capabilities at the Shanghai Auto Show on April 18th, and it will be featured in Mini’s new Aceman concept car.

In an era where autogenerative AI technology is increasingly prevalent, it is anticipated that in-car assistant features will become more human-like and offer a wider range of interactive functions. This will enable drivers to control various features through verbal commands, without the need for manual button operations that can be distracting.