Apple will add new colors to the iPhone 15 series
This autumn, Apple intends to unveil its latest iPhone 15 series smartphones, preparations for which are currently underway. Besides introducing a USB-C port and making alterations in terms of appearance and functionality, Apple will also be unveiling new color options for the standard and Pro models, to captivate a wider consumer base.
According to a report by 9to5mac, this year’s iPhone 15 and iPhone 15 Plus will be made available in a new green color while the iPhone 15 Pro and iPhone 15 Pro Max are set to feature a new ‘Deep Red’ color to distinguish them from previous models.
The green color for the iPhone 15 and iPhone 15 Plus is somewhat reminiscent of the mint green featured on the iPhone 11 and iPhone 12, albeit with a distinct depth of color. In addition to this, the standard models will also come in light blue and pink, with frosted glass material. The ‘Deep Red’ of the iPhone 15 Pro and iPhone 15 Pro Max will be a departure from the red shades of the past, rumored to resemble burgundy. Paired with a titanium metal material and the use of specific coatings, these smartphones are set to exude an air of sophistication and stability.
Earlier reports suggested that Apple plans to integrate the new generation A17 Bionic chip, manufactured using TSMC’s 3nm process, in the iPhone 15 Pro Max and iPhone 15 Pro. This is anticipated to result in a 20% increase in production costs. Although the iPhone 15 Plus and iPhone 15 are equipped with the existing A16 Bionic, their production costs are still estimated to rise by 12%. Consequently, to preserve profit margins, Apple may need to increase prices across the iPhone 15 series. To stimulate consumer spending, Apple aims to maintain its sales volumes through the introduction of these various color options.