AMD says Radeon RX 6000 series is more cost-effective
AMD recently launched the Radeon RX 6950 XT/RX 6750 XT/RX 6650 XT for desktop platforms, plus the entry-level Radeon RX 6400, the entire RDNA 2 architecture product line is basically complete. Recent supply and pricing show that the Radeon RX 6000 series is gradually on the right track, but the market share of Nvidia’s GeForce RTX 30 series based on the Ampere architecture is dominant.
For PC gamers, what’s the easiest and most straightforward reason to buy? Of course, it’s value for money. AMD clearly understands this, and its chief gaming architect, Frank Azor, recently showed a chart that simply and clearly explains why the Radeon RX 6000 series is more cost-effective than competing products.
Each Radeon RX 6000 series GPU on the chart has a corresponding NVIDIA GPU (the RTX 3090 Ti is missing). The price, power consumption, and performance of each GPU are listed above, and two indicators are introduced: one is the price/performance ratio, namely perf/$, and the other is the energy consumption ratio, namely fps/watt. In addition, AMD divides the game target settings into four levels, namely 1080P medium picture quality, 1080P max picture quality, 1440P max picture quality, and 4K highest picture quality.
From the results, the highest-end Radeon RX 6950XT compared with the GeForce RTX 3090, with 80% higher performance per dollar, 15W lower power consumption, and a 22% lead in the power consumption per frame. Due to the relatively large volatility of graphics card prices on the market, the results of this comparison data may vary from day to day. This chart is based on the quotation of an e-commerce platform on May 10.
Similar marketing methods were not uncommon in the past. Find a reasonable entry angle to show that your products are more competitive and more worthy of players to buy. AMD and Nvidia will release a new generation of graphics cards in a few months, and there will definitely be a new round of marketing battles, or there will be new marketing methods.
