6 Tips to Create the Best Product Videos

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How to make a video for a product? Are you launching a brand-new product? But what is the one thing that can either make or break your product? Yes, you guessed it right! It’s how you market your product. So, what is the first thing that comes to your mind when you hear the words such as Marketing and Advertising? It is likely to be product videos.

 To effectively market a product, you need an amazing product video. A well-made advertisement video is very much needed for a product in this day and age where social media has become one of the most vital aspects of advertising. But how to make a video for a product? Are you Confused? Here are some tips to create a catchy product video to grab the attention of your audience. 

Identifying your Audience is critical

How to make a video for a product? The first thing you should think about while shooting a product video is your audience. Put yourself in your audience’s shoes. What information would you like to see if you were the one viewing the commercial? 

Find out the answer to questions such as:

What age group does your target audience belong to?

  • What gender do they belong to?
  • Which country are they from?
  • What kind of video would they like to see?
  • What kind of music would your target audience prefer as background audio?
  • What would grab their attention?

How exactly do you do this? Utilize your social media to talk to and engage your target audience. Find out their preferences. Utilize professional tools to understand who is viewing your content. Compare your ideas to the product video ideas of your competitors and think about what you are missing. The best product video ideas are always the ones that have understood the needs of their target customers well. 

Grab the Attention of your audience in the first few seconds

To demonstrate this argument, let’s look at Instagram reels. Aren’t we all guilty of browsing through Instagram reels? But what if a clip doesn’t excite us within the first few seconds? We skip over it. Whatever product you’re promoting, it’s critical to grab your audience’s attention right away. How do you go about doing this?

  • Begin with an exciting element.
  • Conduct research and consult professional advertisements for further ideas.
  • Include a catchy audio track
  • Use high-resolution footage

If you pay attention to professional advertising, you might understand what we are talking about. In fact, a study had over 64% of respondents stating that they purchased a product after seeing one of the brand’s videos. 

The best product videos are always the ones that captivate their audience in the first few seconds. You will need to utilize a good video editing software in order to do so. 

Feature Social Proofing

When current users of a product recommend products and services based on their experiences with the brand, it is known as social proofing. When shopping for a product online, we normally choose the one with the best reviews. What if the site doesn’t allow people to leave reviews? Then our first reaction is that it sounds suspicious. Isn’t it? This psychology must now be incorporated into your product video.

Have you ever had a fan moment and tried a product simply because your favourite celebrity endorsed it? This is another example of social proofing. You can, for one, social proof your product by providing expert reviews and analysis in your video, as well as including verified certificates of your product.

Do your Homework

It is impossible to get it all right the first time. So it’s crucial to look at your competitors’ product video ideas. What worked for them and what didn’t? Make sure you thoroughly go through all their experiments and find out what worked for them. Let their product video ideas inspire you and allow their product video concepts to motivate you.

You may even screen record your competitors’ videos and compare them side by side. Make a note of the advantages and disadvantages of these films and use them to improve your own. Examine the angles they shot from, the lighting they employed, and the techniques they used. You can use a screen recorder or capture tool for screen recording your competitor’s product videos. 

Include a Link to your Product

Make sure that you include a link to your product at the end of the video. If you don’t have a link, you need to tell the audience exactly how to purchase your product through your video. 

A product video’s goal is to attract people’s attention and increase sales. To accomplish this, you must guide your audience to your product in your advertisement. If you manage to do that then you have succeeded in creating some great product video ideas.

We already highlighted the importance of a solid start. However, a good conclusion to your video is equally important. A compelling conclusion will entice your viewers to click on your link to investigate and then purchase your product.

Keep It Short

Let’s use Instagram Reels to illustrate this idea once more. Imagine a Reel video that grabbed your interest right away. However, because the reel footage is too long, you become impatient. So, you opt to skip over it. If your product video is longer than necessary, this is exactly what will happen. The audience will become bored and will not click on your link. 

But what is an ideal length for a product video? You should keep your ads between 30 seconds to 1 minute. Even if you exceed this time limit, make sure that you keep it under 2 minutes. 

That’s all, folks! Now you have some ideas on making a video for a product. If you keep our tips in your mind, you can come up with the best product videos for your campaign.