4 Unique Qualities That Make SevenFriday Watches Stand Out 

Swiss Made watches have developed a reputation for being stylish, durable, and functional. From ladies’ dress watches perfect for formal occasions to rugged, durable sporty watches for more adventurous scenarios, there’s always a Swiss watch for every occasion, taste, and gender. Many Swiss watch manufacturing companies have also built their own identities based on the design of their timepieces. The type of watches they create is also a defining factor for these watch companies.

And SevenFriday is not an exception to this. Compared to most Swiss watch manufacturing brands, a former lawyer founded the company in 2012. Hence, it’s a very young company. But despite this, SevenFriday was able to create a name for itself for several reasons, from the design of their watches to the way they reach out to potential customers. This article will list some of the factors that made it unique from the competition.

It’s a Young Company That Expanded through the Years

Many Swiss watch companies have histories that span decades, if not centuries. Several of them have existed in the 19th or 20th century. A few of them have already been around in the 18th century. But this is not the case with SevenFriday. Daniel Niederer, a lawyer by profession who worked with several luxury companies for 15 years, founded SevenFriday in Zurich in 2012. With this fact, many watch enthusiasts would consider SevenFriday as a newcomer in the watch manufacturing game. But SevenFriday does not only produce watches. While watches are the brand’s best-selling product, the company also sells various accessories like sunglasses, t-shirts, caps, and even screen protectors for their watches.  Hence, SevenFriday is more versatile than other Swiss companies that only produce watches.

Furthermore, SevenFriday is younger than the more established Swiss watch companies like Rolex and Patek Philippe. But this made them unique since they have the position to be different from other Swiss watch companies. And they surely did not disappoint or break expectations. Nowadays, SevenFriday is most notable for the designs that they use on their timepieces. Despite being a rookie in the industry, SevenFriday has grown exponentially over the years, and they now sell to more than 80 countries. Their extensive use of social media and their willingness to partner with various bloggers to promote their products propelled them to success.

They Make Unique, Industrial Designs

Many Swiss watch companies strive to be unique by creating beautiful, feature-packed watches. However, for an ordinary person, a Rolex watch and an Omega watch wouldn’t look much different from one another, especially when that person looks at the two timepieces from a design perspective. But one thing that SevenFriday is gaining strength and popularity is the design of their watches or “interfaces,” as the company likes to call it. Unlike the classic round or polygonal design of most Swiss watches, SevenFriday makes watches with “squround” cases. To further explain this, most SevenFriday watches take a square form. But then the edges are a little more round, giving them a more modern look. Some timepieces from SevenFriday look like smartwatches since tech companies like Fitbit and Apple tend to make smartwatches with a “squround” design. This design also makes them look even more futuristic than a typical Swiss watch. SevenFriday watches with a “squround” watch case include their M-Series, P-Series, S-Series, and T-Series watches.

Their Watches Are Both Innovative and Practical

Most Swiss watch brands continuously work hard to create innovations that would surely change the watch industry. SevenFriday is certainly no exception to that, but they see innovation differently from other Swiss watch companies. While most firms work on new features and new escapements, SevenFriday emphasizes design and precision. Some SevenFriday watches use a different way for telling the time other than the usual watch hands, such as discs with an industrial theme placed in multi-layered dials.

Nonetheless, SevenFriday watches are practical and water-resistant for up to 3 ATMs. Therefore, you can use SevenFriday watches in various everyday situations. SevenFriday is one of the only watch manufacturers that embed an NFC chip on their timepieces. The company included them for users to easily register their watches using the SevenFriday app. They could even get an extended warranty if they register their SevenFriday timepieces with the SevenFriday app. The SevenFriday app also enables customers to get deals and promotions from the company.

SevenFriday Is a Swiss Brand but Its Watches Are Not Swiss Made

As mentioned previously, SevenFriday was established in Zurich, Switzerland, making it a Swiss brand.  Their headquarters in Zurich is responsible for the design and concept of their watches. But their timepieces are not entirely Swiss-made. And it’s because the company sources its movement and assembly from a different country. Most Swiss watch companies try to make everything in-house, meaning that every aspect of their timepiece, from the mechanisms to the parts, is made exclusively by the company itself and not from third-party manufacturers.

However, SevenFriday watches run using movements that a Japanese company named Miyota manufactures. The company makes assembly for the components of their watches in Hong Kong. While relying on other countries for both watch movements and assembly may seem to put SevenFriday at a disadvantage, they are what makes SevenFriday unique from most Swiss watchmaking companies. Miyota movements are as reliable and precise as movements made by Swiss manufacturers. They are also easy to service, and they are slimmer than Chinese movements.

Conclusion

While SevenFriday was founded as recently as 2012, this young Swiss watch brand sent shockwaves to the watchmaking industry by making unique and practical timepieces with futuristic, industrial designs. Their watches may not be able to match those made by other Swiss luxury brands. But they were still able to grow and succeed as a company despite the odds that many young watch companies face.

For many people, while SevenFriday is a Swiss company, its watches are not Swiss-made due to the company’s reliance on parts and movement from other countries like Japan and Hong Kong. Many people also think that SevenFriday is not a luxury watch brand for several reasons. But these things do not matter much, as the company marketed itself as a company that is willing to go beyond what is conventional and redefine watchmaking.