Your Complete Guide to Using Twitter for Business

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Do you love using Twitter? Do you own a Business? Did you know you can create a free business account on Twitter and utilize your tweets to attract business? If you didn’t know before now, you do.

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If you create a business account, you need to understand the basics of this platform to make your tweets count. That’s why we’ve put together this complete guide to help you succeed in boosting your brand by using Twitter.

Benefits of Using Twitter Business

  • Twitter has millions of users, making it one of the most powerful tools available to advertise your products for free.
  • You can attract customers from all over the world and build your Twitter following.
  • You can identify influencers, engage with customers, make new customers, and network.
  • Start new conversations and get feedback about your current products.
  • Redefine your Brand’s voice
  • Launch new products
  • Monitor your competition
  • Greatly improve customer service

How To Use Twitter For Business

1.    Build an Impressive Profile

You need to customize your profile to fit your business. Your Twitter profile comprises six parts, and you should use each one to your advantage. You can change each profile area to tell customers about your company.

The six parts are listed below, along with using each one to your advantage.

  • Your Twitter handle is @ along with your name. You want to use your company’s name as your handle. Other users will tag you in their tweets by using the handle. The name itself can be up to 15 characters long.
  • Your username is displayed on your profile and in every tweet. Again this should be the name of your business or brand.
  • Your photo is displayed on your profile and in your tweets. Do not make this something generic. Most companies choose to use a picture of their logo or brand.
  • You can use up to 160 characters for your bio to describe your business and tell people why they should buy from you instead of your competitors.
  • Your header image is the image behind your profile picture. You can use this area to highlight promotions, share relevant news. This image should change regularly.
  • Your pinned tweet is the first tweet people see when they come on your page. Make it something to do with your brand.

2.    Add Valuable Content To Your Account

Think of this as your marketing campaign. You’ll want to market to the audience to feel that your content is relevant to them. When using Twitter to market your business, ask yourself before tweeting how you will be advancing an idea, entertaining, and educating your audience. Without implementing these things, you probably won’t get far on the platform.

Tweets have a limit of 280 characters, and you’ll want to make the most of them. Research shows that tweets with multimedia get 150% more retweets than words alone. Mix up your content with videos and images to avoid people getting bored with seeing the same content.

People want to feel like they know the people they do business with, so make sure to comment on retweets, ask questions, or have Twitter chats. Twitter chats are a great way to interact with potential customers. You can do this by starting a Twitter chat by setting a date and time and original hashtag for everyone to use.

3.    Optimize Your Content

Now that you have your profile set up and have added content, you need to figure out how to reach people. The easiest way to do it is by using hashtags; however, you want to keep in mind that adding too many may make your company appear spammy, and users ignore them. A good rule of thumb is to use one or two hashtags per tweet.

4.    Monitor Your Brand & Measure Your Results

Now it’s time to see how Twitter is working for you. If you’ve been communicating effectively with your customer base, you’ll know what they want and come up with new ideas based on trends. You should also see an improvement with customer service.

You can quickly and easily see how well you’ve met your goals if you go to Twitter analytics. Creating goals helps to determine if your strategy is working or not. Don’t pay too much attention to the follower accounts when measuring your performance. You want to know how many people clicked on your links and retweeted your content.

Summary

Twitter is an excellent way to grow and market your business. It’s easy to set up, free to use, and research shows that other than FaceBook, it’s the most used social media site. Users go on Twitter daily and can spend up to 30 minutes browsing content.