Windows 10 Endgame: Microsoft Launches Paid and Free ESU Options Before 2025 Deadline

As support for Windows 10 is scheduled to end on October 14, 2025, Microsoft has introduced a paid Extended Security Updates (ESU) program for individuals and organizations unable to transition to Windows 11. Through this initiative, both personal and enterprise users may continue receiving official security updates directly from Microsoft.

For individual and home users, Microsoft offers a maximum of one year of ESU coverage, priced at $30 per device. In contrast, enterprise customers may purchase up to three years of extended updates, with pricing escalating significantly each year—an approach intended to incentivize timely system upgrades within corporate environments.

Effective immediately, Microsoft has enabled ESU registration for all users—both personal and business—via the Windows Insider Preview Program. Enterprise IT administrators may also begin testing the new ESU registration wizard, which will become available to the general public beginning in July 2025.

Regarding cost, individual users may take advantage of free alternatives: backing up system data to OneDrive via Windows Backup, or redeeming 1,000 Microsoft Rewards points in lieu of the $30 fee. Users may also choose to pay the $30 outright for a year of extended support.

For enterprise devices, the initial cost is $61 per unit, with prices increasing annually thereafter. Administrators may enroll multiple machines simultaneously through Microsoft’s Volume Licensing Program, simplifying mass deployment of ESU coverage across an organization.

In addition, Microsoft is extending three years of complimentary security updates to users of Windows 365 Cloud PCs—a cloud-based desktop solution tailored for business use. Accessed via thin clients, these virtual machines provide a secure, cloud-resident environment for workplace operations, ensuring that all data remains stored exclusively in the cloud.

Windows 365 Cloud PCs will receive free updates through October 10, 2028. While the service itself commands a higher subscription fee, the inclusion of complimentary ESU updates serves as a notable benefit for enterprise subscribers.