Why motion design is getting popular?

In essence, it is an animated picture, 2D or 3D graphics in motion. Most often, this kind of web design is used in the development of logos and presentations. But it can be applied in many other areas as well by Fireart. Let’s take a closer look at why your business needs it.

Why motion design is so popular

The biggest reason for the active use of motion design is its effectiveness. A dynamic picture attracts and retains many times more attention than an equally static one. Even a slight animation of some elements will help you control the attention of your site visitors. A presentation designed in the style of motion video will create a positive impression on your customers and business partners.

Motion design allows you to visualize the necessary information. It conveys complex information to the client in a simple and accessible form.

What are the advantages of motion graphics over other types of video content design?

A website or page with video content definitely attracts more consumers to the brand. It favorably distinguishes it from competitors. In this regard, various methods of creating video advertising are becoming popular. It includes such a type of design as motion graphics.

Motion-graphic (motion graphics) is a fusion of graphic design and dynamic graphics. It is successfully used in films, commercials, computer animation, and anywhere!

The creation of a motion video is similar to the mechanism of a Swiss watch: every detail, be it the character of your video or the text, the chosen colors or the right composition, is carefully worked out. And in the aggregate they all give an amazing result – beautiful video sequence and useful information:

1. Versatility. Motion graphics are suitable for decorating almost everything in your project or company: advertising video, corporate presentation, tutorials, webinar design, video art, mobile applications, logo animation and much more. Find your style, use your own identity in the video. And your brand awareness and interest in it will become much higher!
2. Wide coverage. People watch videos, people love videos, people are looking for interesting videos every day! Video is an amazing promotion tool: post it once and people will browse and find it for a long time! You can place the video everywhere: on your website, in social groups. networks, on video portals. The main thing – do not forget to make a competent description and correctly place hashtags.
3. Information. Motion graphics allow you to tell complex things in a simple and understandable language. Using tools that simplify perception, such as dynamic infographics, a supporting character, simple images, you can create a video that will significantly improve the perception of information.
4. Attracting attention. Animation, video and dynamics in general attract attention much more efficiently. Since it is human nature to react to movement as a potential source of danger. In addition, moving graphics are much more interesting and better remembered than a static picture.
5. Personalization. While remaining a completely public phenomenon, online video at the same time becomes more personalized, close to the consumer: he can revise the video he likes, set the search criteria for a video on a certain topic, share it with friends, and discuss. With the help of the video, you seem to be talking with each of your clients.

Motion design with https://fireart.studio/services/motion-design/ is a modern, popular and unusual tool for promoting your brand. They will definitely pay attention to this or such video, your clients and partners will like it. This is a chance to express yourself in a bright and unusual way. Motion is a whole story that you will tell.

What benefits do you get by ordering motion design?

Increasing brand awareness

Motion design techniques are a powerful creative weapon that makes your logo, website, promo video, or infographic original and memorable. At the same time, the involvement of viewers increases. Even if the video with video and 3D graphics is an advertising message. Animation presentation is still a novelty, therefore, Internet users meet “with a bang” and favorably distinguishes you from competitors.

Website promotion and usability

It is convenient for users to be on your site because the movement through the blocks of information is smooth and comfortable, pop-up windows simplify navigation. And there are disappearing blocks do not distract attention. Motion design makes it easier to understand, so the user quickly gets answers to his questions and does not leave the site. This, in turn, increases search engine loyalty and promotes your site to the TOP.

Persuading viewers

Through motion video design, you explain to the viewer how to solve his problem, the benefits of purchasing your product or service. You tell about your product, demonstrate it from all sides using 3D effects, explain the features of its use. And all this – in 2-3 minutes. Instead of text that the user doesn’t want to read. Motion design is effective in calls to action: bright moving elements motivate to click a button, place an order or leave contact information.

Promotion in social networks and email newsletters

People come to social networks to have fun, which means that advertising motion design should be fun here. Users perceive well-animated content with an emotional color, even simple gifs. This increases the visibility of your brand. Thanks to technical features, motion graphics in email newsletters are set in motion as soon as the addressee opens the letter. This is unexpected, so it immediately draws attention to the proposal.

What determines the price of animation

It is important to understand that the cost of developing an animated design can vary significantly. This is influenced by the following factors:

• The complexity of the task: the more effects and complex techniques, the more expensive.
• The duration of the animation. Here, too, everything is simple: the more work, the higher the cost of the project.
• If you need an animated logo to sparkle on the site in the coming days, you will have to pay a significant amount for urgency.

These and other components of the final price of motion design can be discussed.