What to Look for in an Email Design Platform?
Finding the right platform to use to design your emails is an overwhelming and confusing process. Everyone says that they are the best and it is hard to see who the real deal is and who is lying. Also, it is hard to even know the criteria that you should be judging these companies by. Below are the three criteria that I use to find the best email design platform to use.
Versatility
The first thing that I like to look for is an email design platform that is all-in-one. No one likes to use more than one because a platform does not have all the features that they desire. For instance, instead of using one platform for HTML email templates and another for interactive templates, why not use a platform that has it all?
That will make your life much easier and make the process go much smoother for you in my opinion. Trust me, it is worth it to go for the option that has everything under the same roof because it’s much less of a headache.
Selection of Templates
In the email design game, it is worth it to use the platform that has the biggest selection. Sometimes less is more, but not when you are choosing between email templates. The more options that you have, the better. You are never going to be mad because there is too much selection.
The more selection of templates to choose from, the better. This is because there is more of a chance that you are going to find the perfect template that is really going to wow your audience and convert sales or get your message across in an effective way.
Reputation
The last tip that I will give you when looking for an email design platform is to pay attention to the reputation. You may not have any idea about them and their selection, but with a couple of clicks, it is very easy to do some investigative work.
The industry is full of companies that are a joke, and you can find out which platforms are for real and which ones should be ignored by checking out reviews on review websites and checking out forums that are related to the industry.
Professionals in the industry know which platforms are worth using and they point them out if you go to the right places online. Reviews are a telltale sign whether a platform is going to suit your needs because if it works great for someone then it will work great for you!
Please use these three tips for the future when you need to design emails. Finding the right platform to design your emails is vital and it could be the difference between a great design and a design that flops with your audience.
Please share this post with anyone that needs to design emails and find the perfect template for their audience. Thanks for reading and good luck finding the one for you!
