The Best Software for Connecting Brands to Customers 

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When you run an online business making your connections to customers is vital as you do not have an opportunity to have an in-person interaction with your customers. However, making meaningful connections with your customers can seem challenging, especially if you are not sure of the best software to use. If you are struggling to make meaningful connections with your customers, this guide is here to help.

Gravit8 Software

Gravit8 software can help businesses to make a big impression when connecting brands to customers. Hosting a virtual event will enable you to offer your customers value, with an experience to remember. While virtual events have become more popular, they are still not a standard offering. This means that hosting an event will allow you to connect with your customers and outperform your competition.

Chatbots

Consumers have some very clear expectations when they are shopping online. One of these strong expectations is the need for an instant reply from the business. In fact, studies have found that when consumers do not receive a reply from a customer service representative within ten minutes, they take their business elsewhere.

Your chatbot will be programmed to answer all of your routine customer questions automatically. This means that using a chatbot in your business will enable you to offer customers the instant reply that they desire. As a result, not only will using a chatbot allow your brand to more quickly connect with customers, but it will also free up your customer service teams to focus on more growth-orientated tasks.

Customer Relationship Management Software

Customer relationship management software, otherwise known simply as CRM, is designed to help your business to build strong relationships with customers. CRM software will collect customer data and analyze the history of your interactions. This information enables you to make more informed decisions that help you manage your customer relationships in the future.

Email Marketing Software

Email marketing is a hugely effective tool that all online businesses should use to build strong relationships with their customers. It is recommended that you follow up with customers after they have received their purchases. Following up with customers will help you to solidify a connection, a vital step to building long-term loyalty.

When you are using email marketing software, you must factor in personalization, as this will increase the chances of customers opening your marketing email.

Customer Engagement Software

Customer engagement software is another very effective tool when it comes to connecting brands to customers. Customer engagement software will enable you to manage your customer communications and interactions across a range of different channels. Customer engagement software is built to increase the chances of a first-time visitor becoming a loyal, returning customer by curating all the iterations they have with your brand to ensure they have the very best experience possible.

There are many different customer engagement software on the market. However, to ensure you are able to receive the highest benefit, you will need to think about the specific demands of your customer and your business.