The average selling price of Intel and AMD motherboards has risen astonishingly
If one has paid attention to the price trends in the PC market over the past few years, it would be noticed that besides graphics cards that experienced a surge in price due to supply shortages and the impact of cryptocurrencies, gamers can also feel intuitively that the price of motherboards is increasing. Data from a major European retailer confirms this feeling among gamers.
According to Notebookcheck, sales data from MindFactory shows that the average selling price (ASP) of Intel and AMD motherboards has increased beyond imagination during the approximately two and a half years from November 2020 to March 2023.
In November 2020, the average price of an Intel motherboard was €140.87, and the average price of an AMD motherboard was €120.5. By March 2023, the average price of an Intel motherboard had risen to €197, and the average price of an AMD motherboard had risen to €163. If calculated in terms of percentage increase, the increase for Intel motherboards was 39.93%, and the increase for AMD motherboards was 35.3%.
It is worth noting that the average inflation rate in Europe between 1997 and 2022 was 1.95% per year. However, since 2021, Europe has experienced a very high inflation rate, reaching 9.9% in 2022. If the average price of Intel and AMD motherboards is calculated based on the same inflation rate, it would be around €170 and €146, respectively. This means that the rate at which motherboard prices have skyrocketed far exceeds the inflation rate during the same period, with a compounded annual growth rate of about 13%. Moreover, such a high inflation rate itself is abnormal.
Although both Intel and AMD have undergone platform and CPU interface changes during the period covered by the statistics, with the former switching from LGA 1200 to LGA 1700 and the latter switching from AM4 to AM5, which may have some impact on prices and push up the average price of motherboards, the increase in motherboard prices over the past two and a half years is remarkable from any perspective.
