Samsung Electronics itself also produces OLED panels, however, due to the relatively small number, the original plan was to sell OLED TVs to North America first. After obtaining the supply of OLED panels, Samsung Electronics will be sold locally and elsewhere.
However, the progress of negotiations between Samsung Electronics and LG Display has been slow. The negotiating parties in the second half of last year also failed to resolve the supply price and other issues, and finally the cooperation negotiation between the two has stopped completely. As a result, Samsung Electronics’ OLED TV sales plan may be adjusted, and it is likely to be delayed until next year.
In addition, there is news that Samsung Display may have new investment in an OLED panel production line. If true, this may be a move to deal with OLED panel supply problems.