Sony is targeting pro esports gamers with its Inzone brand of headsets and other devices
Recently, Sony has been very active in extending its influence to the PC platform. In addition to launching more exclusive games on the PlayStation platform on the PC platform, Sony also released INZONE, a gaming device brand for PC players. The first products include two monitors and three headsets.
Recently, Kazuo Kii, president of Sony’s home entertainment and audio products, said in an interview with the media, that Sony will focus on the needs of top eSports gamers with a vision to be called the Nike of gaming gear and now is just the beginning. Kazuo Kii also talked about Sony’s advantages in the TV industry, with excellent image technology, and looking forward to new products that can show customers an immersive experience and realism.
While some people may find this statement a bit ridiculous, those who have paid attention to Sony’s transformation over the past period of time should know that this time Sony is serious. Judging from Kazuo Kii’s statement, Sony is not only pursuing the improvement of hardware performance, but also brand building, which needs to be ahead of the trend. Sony will face considerable competition in this market considering that many gaming device makers are striving to provide players with the best experience possible. There is no shortage of well-designed classics in Sony’s history, but it’s questionable whether they can survive in the uncharted territory of the new era.