Samsung will set up a new chip development team: Aiming to catch up with Apple’s A-series by 2025

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Since the Exynos 2200 didn’t perform as well as expected, Samsung seems to have taken drastic rectification measures in the design department. According to Naver, Samsung is looking to assemble a new team of people from its semiconductor and smartphone divisions to develop a new, unnamed chip that it hopes will overtake Apple’s A-series chips by 2025.

It is understood that the internal name of the new team is “Dream Platform One Team”, and new development work will begin in July 2022. In Samsung’s view, achieving a breakthrough in high-end SoCs requires joint efforts from the semiconductor division and mobile division, as well as broader internal cooperation to resolve a series of issues and obstacles encountered in the current Exynos series development.

During this period of time, Samsung has encountered many setbacks in chip manufacturing, which led the management to decide to investigate the low yield rate of non-memory advanced process chips. Coupled with the recent replacement of Qualcomm’s new Snapdragon 8+ mobile platform from Samsung to TSMC, Samsung’s foundry department has been under tremendous pressure.

It is rumored that Samsung is developing custom SoCs for its Galaxy series of smartphones. Instead of using Arm’s Cortex cores, it uses Arm’s instruction set to create its own cores, which are divided into performance cores and energy efficiency cores. Samsung also wants to build an ecosystem to fight its biggest rival in the smartphone space. It is said that the first custom SoC design will be completed in 2023 and launched in 2025, which is highly consistent with the goals and timing of the “Dream Platform One Team”.

In addition, whether Samsung will continue its cooperation with AMD in the mobile field is also a question. Last year, it was reported that Samsung began negotiating with AMD on licensing and research and development of next-generation products and continued to use AMD’s new GPU architecture on mobile platforms, but there has been no relevant news for a long time.

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