Samsung will set up a new chip development team: Aiming to catch up with Apple’s A-series by 2025

Since the Exynos 2200 didn’t perform as well as expected, Samsung seems to have taken drastic rectification measures in the design department. According to Naver, Samsung is looking to assemble a new team of people from its semiconductor and smartphone divisions to develop a new, unnamed chip that it hopes will overtake Apple’s A-series chips by 2025.

During this period of time, Samsung has encountered many setbacks in chip manufacturing, which led the management to decide to investigate the low yield rate of non-memory advanced process chips. Coupled with the recent replacement of Qualcomm’s new Snapdragon 8+ mobile platform from Samsung to TSMC, Samsung’s foundry department has been under tremendous pressure.

It is rumored that Samsung is developing custom SoCs for its Galaxy series of smartphones. Instead of using Arm’s Cortex cores, it uses Arm’s instruction set to create its own cores, which are divided into performance cores and energy efficiency cores. Samsung also wants to build an ecosystem to fight its biggest rival in the smartphone space. It is said that the first custom SoC design will be completed in 2023 and launched in 2025, which is highly consistent with the goals and timing of the “Dream Platform One Team”.