Samsung Galaxy S23 FE will be powered by Exynos 2200
Samsung unveiled the Galaxy S21 FE in early last year; however, its timing, specifications, and pricing were somewhat awkward, preventing it from achieving the success of the Galaxy S20 FE. Subsequently, Samsung even shelved the Galaxy S22 FE, putting the product line on hold. Nevertheless, as smartphone demand declines, Samsung is adjusting its Galaxy lineup, with the Galaxy S23 FE set to return and replace a portion of the Galaxy A series.
According to Business Korea, Samsung plans to launch the Galaxy S23 FE in the latter half of this year, opting for the Exynos 2200 platform with an estimated price of around 800,000 Korean won. Samsung’s Galaxy S22 series, released last year, offered two distinct versions depending on the market: the first-generation Snapdragon 8 and the Exynos 2200. However, the underwhelming performance of the Exynos 2200 resulted in this year’s Galaxy S23 series exclusively featuring Qualcomm’s second-generation Snapdragon 8 platform.
Samsung’s SoC has experienced a significant decline in market share within the smartphone application processor segment, even facing fierce competition from MediaTek and others in the entry-level market. According to statistics, Samsung held a 14% market share in AP in 2019, which dropped to 7% by the third quarter of last year, ranking fifth behind MediaTek, Qualcomm, Apple, and Unigroup Spreadtrum. The weakening competitiveness of the Exynos SoC has forced Samsung to increase its procurement of Qualcomm solutions, raising costs and burdening its business divisions.
Previously, it was reported that the Galaxy S23 FE would feature Qualcomm’s Snapdragon 8+ platform. However, Samsung has decided to alter its plans, improving the Exynos 2200’s design to enhance yield rates and, in turn, expand its AP market share. Samsung is also broadening its Exynos chip lineup within the Galaxy A series, as the recently launched Galaxy A54 features the Exynos 1380. Furthermore, Samsung hopes to advance the development of the Exynos 2400 for use in the Galaxy S24 series.
