PC market in Western Europe is cold in the third quarter
Market research firm Canalys recently released a report stating that shipments of laptops, desktops and workstations in Western Europe in the third quarter of 2022 fell 22% year-on-year to 12.8 million units. Notebook PC shipments were 10.4 million units, down 25% year-on-year; desktop PC shipments were down 6% year-on-year; tablet PC shipments were 6 million units, down 13% year-on-year, and were flat quarter-on-quarter.
In the third quarter of 2022, Lenovo shipped 3.1 million units, a year-on-year decrease of 24.1%, and its market share was 24.1%. HP shipped 2.7 million units, a year-on-year decrease of 36.9%, ranking second with a market share of 21.5%; Apple shipped 2.3 million units, a year-on-year increase of 20.4%, ranking third with a market share of 18.2%; Dell shipped 1.9 million units, down 18.9% year-on-year, ranking fourth with a market share of 14.6%.
Apple is the number one manufacturer in the Western European tablet PC market. In the third quarter of 2022, Apple’s shipments will be 2.8 million units, a year-on-year decrease of 10%, and its market share will be 47%. Samsung ranked second, with shipments of 1.2 million units, a year-on-year increase of 10.9%, and a market share of 20.4%; Lenovo shipped 700,000 units, a year-on-year decrease of 21.9%, ranking third with a market share of 21.9%.
The report also pointed out that the decline in PC market shipments is reflected in various price segments. On the personal consumption side, the decline in shipments of low-priced PCs far exceeded that of mid-to-high-end PCs, and the high-end market in France experienced a 31% growth instead. In the commercial PC market, mid-range PCs experienced the largest decline.
Canalys analysts said that the Western European PC market situation in the fourth quarter of 2022 is still not optimistic, and dealers need to continue to provide promotional activities to stimulate demand and reduce inventory. It is expected that the PC market will resume growth in the second half of 2023.
