OnePlus founder’s startup has acquired the Essential brand
In 2017, Andy Rubin, the father of Android, who resigned from Google, founded a mobile phone brand called Essential. Although their Essential PH-1 smartphone was mediocre, because the company’s founder is the father of Android, it has attracted a lot of attention.
The sales of Essential PH-1 were not good, and the Essential company later faced some financial and operational problems, and finally announced bankruptcy before their second smartphone went on the market.However, it seems that the Essential brand will not simply disappear from the market. At present, 9to5google found in the public documents of the UK Intellectual Property Office that the Essential brand has been transferred to Nothing.
Nothing is a startup company founded by a co-founder, Carl Pei, and recently received a $15 million investment from Google’s parent company Alphabet.
Currently, Nothing has not launched any products. In addition, it is revealed that they will use Ambient OS to launch some IoT smart hardware. As for whether they will launch phones under the Essential brand, it is still unknown.
At present, all the trademarks of Essential Company have been transferred to Nothing Company. Perhaps Andy Rubin, the father of Android, may join Nothing Company in the future.
Since the current mobile phone market has completely reduced to a giant game, it is difficult for new brands to enter the market, unless Nothing plans to accept the capital of OPPO Group and then be transformed into the second OnePlus.