OLED TVs will usher in price cuts in the next two years
In recent years, Samsung and LG have escalated their investments in OLED panels, directing efforts toward the research and development of new technologies and the expansion of OLED panel production lines. Chinese manufacturers are not to be outdone, as BOE, Visionox, and Shenzhen Tianma follow the pace set by Korean display giants, broadening the production and application range of OLED panels.
According to the latest research report by market analysts from Display Supply Chain Consultants (DSCC), the production cost of OLED panels is expected to continue to decline over the next two years. With improvements in the efficiency of key production facilities and increases in output, the prices of high-end OLED TV models may drop within a few months, potentially in time for the bustling Christmas shopping season at the end of the year.
The report suggests that by 2023, the production cost of each 55-inch OLED panel is projected to drop by about 20% compared to 2022, with a similar decrease anticipated by 2024. This can be referenced against LG’s W-OLED panels, utilized in LG’s own C3 and G3 series models, as well as third-party products from Sony, Panasonic, Philips, and Hisense.
The relatively higher-cost Samsung QD-OLED panels will also see a cost reduction, with an estimated decrease of approximately 30%. Data shows that the efficiency of Samsung’s production line in its Korean factories has improved this year, with the yield rate increasing from 68% in 2022 to 84%. As the panel used in Samsung’s high-end TV models, as costs decrease, it could potentially be applied to models targeting the mid-range market. Samsung has already begun procuring W-OLED panels from LG for models positioned slightly lower than QD-OLED TVs.