Netflix confirms to partner with Microsoft to provide ad tech for new lower priced ad-supported subscription plan
Netflix announced earlier that it would partner with Microsoft on ad technology and ad sales after confirming it would launch a low-cost subscription plan with ad content.
At the same time, Netflix also emphasized that in its cooperation with Microsoft, it will ensure user privacy and avoid advertising content that significantly interferes with the viewing experience. In a further explanation, Netflix emphasizes providing a low-cost subscription plan with advertisements, hoping to give consumers more choices and also enable advertisers to gain more content exposure and profit opportunities through Netflix services.
Netflix has not yet announced the billing method for the low-cost subscription plan with advertising, only that it is in the early planning stage. However, according to previous market rumors, this service will be launched as soon as the end of this year.
When the results of the first quarter of the fiscal year 2022 were announced a few days ago, it showed that revenue increased by 10% compared with the same period last year, an increase of $7.87 billion, but the number of global subscribers decreased by 200,000 users. It is even more expected that there will be 2 million subscriber losses in the second quarter, so Netflix should think about enough ways to increase revenue and attract more users to join.
