Microsoft disables Google FLoC in Edge browser
This month, Google began testing a new tracking platform FLoC (Federated Learning of Cohorts), which will place users in anonymous groups based on their interests and browsing behavior. According to Google, FLoC can better protect user privacy than previous methods of tracking users based on third-party cookies.
Since FLoC is a Chromium-based function, this function is currently only supported by a component called “Federated Learning of Cohorts” on Google’s own Chrome browser and Chromium-based browsers.
Earlier, we have reported that DuckDuckGo, Brave, Vivaldi, and WordPress were opposed to FLoC’s ability to protect user privacy, so FLoC was successively disabled in their products.
A few days ago, according to a report from BleepingComputer, they were told in their conversations with people familiar with Microsoft’s plan that Microsoft plans to wait and observe the development of FLoC before committing to any particular platform. Therefore, Microsoft is temporarily FLoC is disabled in the Chromium Microsoft Edge browser.