Micron ends Ballistix memory product
Micron, as an important global R&D and production company of memory and flash memory chips, also has its own memory and SSD brand, called Crucial. There used to be a sub-brand called Ballistix under the brand. However, a few years ago, Micron made the Ballistix brand independent, no longer subordinate to Crucial, but developed in parallel, focusing on overclocking and high-performance gaming memory.
According to PCPer reported, Micron will end production and sales of Ballistix branded memory, though no specific reasons were disclosed. There have been many DDR5 memories of the Crucial brand on sale before, but there are no similar products of the Ballistix brand so far. Micron said that in the future, it will focus on DDR5 memory used in client-side products while expanding the memory and storage product series of the Crucial memory and storage product portfolio.
Micron To End-of-Life (EOL) Crucial Ballistix Product Lines
BOISE, Idaho; Feb. 16, 2022 – Micron released the following information about a change to its business strategy for Crucial memory.
- The company will end-of-life (EOL) its Crucial Ballistix, Crucial Ballistix MAX and Crucial Ballistix MAX RGB product lines.
- The company will intensify its focus on the development of Micron’s DDR5 client and server product roadmap, along with the expansion of the Crucial memory and storage product portfolio.
- The company will continue to support the performance compute and gaming communities with its award-winning SSD products, such as the Crucial P5 Plus Gen4 PCIe NVMe SSD, Crucial P2 Gen 3 NVMe SSD, and the popular Crucial X6 and Crucial X8 portable SSDs.
- Teresa Kelley, Vice President and General Manager, Micron Commercial Products Group: “We remain focused on growing our NVMe and Portable SSD product categories, which both offer storage solutions for PC and console gamers. Additionally, Crucial JEDEC standard DDR5 memory provides mainstream gamers with DDR5-enabled computers with better high-speed performance, data transfers and bandwidth than previously available with Crucial Ballistix memory.”
