Kuo: the pre-order performance of the iPhone 13 series is higher than that of the iPhone 12 series
According to the plan, the first batch of users will start to sign for receipt iPhone 13 series on September 24, and the Apple Store and official website will also be officially launched on the same day. For the first pre-orders of the iPhone 13, reliable Apple analyst Ming-Chi Kuo issued an analysis report saying that the pre-order performance of the iPhone 13 series is higher than that of the iPhone 12 series, but it is in line with market expectations.
The analyst writes:
In terms of the proportion of shipments and average delivery time, iPhone 13 Pro Max & Pro are 45–50% and 3–5 weeks, respectively, both higher than the 35–40% and 3–4 weeks of iPhone 12 Pro Max & Pro. Therefore, the pre-order demand for iPhone 13 Pro Max & Pro increases. iPhone 13 & mini are 50–55% and 0–2 weeks, respectively, both lower than iPhone 12 & mini’s 60–65% and 1–2 weeks. Therefore, the preorder demand for iPhone 13 & mini declines. Overall, pre-order demand for iPhone 13 series is better than iPhone 12 series.
In addition, the report also pointed out that Ming-Chi Kua also predicts that if iPhone 13 Pro/Max supply improves significantly in mid-November, shipments of the iPhone 13 series in the first quarter of 2022 will be flat or decline year-on-year.
Finally, Kuo also stated that Apple is expected to launch iPhone 15 that supports under-screen fingerprint technology in 2023, and the first folding screen iPhone may be launched in 2024.