This year, the smartphone market has been affected by various factors such as the weak global economy, inflation, and the COVID-19 epidemic. Many manufacturers’ shipments have declined. Among them, Apple’s situation is relatively better. Although the sales of the iPhone 14 and iPhone 14 Plus models are not good, the sales of the more high-end iPhone 14 Pro and iPhone 14 Pro Max are still good.
Recently, well-known analyst Ming-Chi Kuo revealed that because the supply chain has been disrupted, the shipments of iPhone 14 Pro and iPhone 14 Pro Max have been affected, which coincides with the peak shopping season in Europe and the United States at the end of the year. Shipments of the two models will be 15–20 million units less than expected in the fourth quarter of 2022.
Apple originally planned to ship 80 million to 85 million iPhone 14 Pro and iPhone 14 Pro Max in the fourth quarter of 2022. Due to the reduction in shipments from Foxconn’s factory in Zhengzhou, Apple has transferred about 10% of the orders to two other partners, namely Pegatron and Luxshare ICT, to ease the pressure on shipments, but it will not be shipped until late December at the earliest. If all goes well, the shipments of iPhone 14 Pro and iPhone 14 Pro Max in the fourth quarter of 2022 will probably be maintained at 70 million to 75 million units.
Due to weak demand, Apple
had earlier asked the supply chain to reduce the production of the iPhone 14 and iPhone 14 Plus. With the reduction in shipments of the popular iPhone 14 Pro and iPhone 14 Pro Max, Apple’s revenue in the fourth quarter of 2022 will also be affected, possibly by 20% to 30%. At present, the entire consumer market is not in a good mood, and Apple’s own revenue is under great pressure. If it misses the peak sales season, it may cause greater losses.