Intel CEO says Intel will be “more ecosystem-friendly” than Nvidia
Intel’s CEO Pat Gelsinger said in an interview with CRN recently that Intel will be “more ecosystem-friendly” in terms of software support in the future, so as to increase the difference between Intel itself and Nvidia. “Nvidia has become too proprietary, and that‘s widely seen in the industry, and so we’re going to fill out that stack with oneAPI but do it in a way that’s much more favorable and open to the industry and their innovations,” he said. oneAPI is a programming model that covers different architectures, including Intel’s own CPU, GPU, and FPGA.
Pat Gelsinger attributes NVIDIA’s success to how the leadership has managed the company over the past 10 years but also pointed out that NVIDIA is “lucky” in AI artificial intelligence. “Nvidia had essentially a 10x or better performance leadership for a decade. If you have that, a 10x leadership for 10 years, people are going to take advantage of that. And then they got really lucky: AI happens. A 30-year overnight success, and they harvested it really well at that point. So they worked hard, they earned and then they got lucky in that respect.”
He also further explained in detail how Intel will provide attractive products in the GPU market, and also talked about how they will achieve seamless switching between core and display on the Intel platform. “Well, guess what, we just happen to be the unquestioned leader in integrated graphics. You already qualify all of our stuff all the time for every unit that you‘re going to ship, and we’re going to make it seamless to go from integrated to discrete on the Intel platform. And even better than that, we’re going to make integrated and discrete work together. So if you have three [execution units] worth in the integrated [GPU], then you have 10 EUs worth in the discrete, we’re going to give you 13 EUs worth, and you’re only going to buy 10 EUs worth in the discrete GPU, and you’re going to qualify one product that [works] seamlessly between those two.“
The detailed interview can be seen in this link.