How to Easily Improve Your Social Media Pages
Branding is really essential nowadays. Whether it is for your personal branding or for a client’s branding, social media is now a very important tool and strategy to use. A great social media presence is a vital role in establishing your brand.
How to build your social media presence?
● Set goals
Your goals should answer some of these questions: What kind of personal branding or branding do you want to show in your social media sites? What are the goals of your sites? What do you want to show your audience?
Also, goals should be SMART. Meaning, it should be specific, measurable, attainable, realistic, and time-bound. These will determine what you would like to accomplish on your social media sites. It answers the questions, which social media channels to use? What tools should be used to determine if the goals are met? Will this be achievable? What is the relevant impact of our brand to people? When should we see the results?
Being able to have a concrete purpose in assigning your social media efforts will give directions in your postings.
● Determine your audience
You cannot make everyone your audience. It’s important to break down your audience. When you really know your target audience and their needs, building your brand becomes a lot easier.
Determining your audience will help you in a lot of ways and it includes which social site/s you have to focus on, the right timing or schedule of your posts, what kind of content that you have to create, and all the other information in your profile. Knowing your audience will help you in building your brand’s voice, which is something really essential.
You also have to ensure to continue your research and observe your audience. Spend time knowing your audience; their comments and suggestions on your posts, what are their usual queries, and what they love about your brand. This kind of analysis will help you decipher your competitive advantage.
● Know about social signals
What are the social signals? Social signals are the reactions people put on your posts, they are the likes, shares, votes, pins people place on your different social media sites that are being filtered out to various search engines
Social signals specify if the consumers are talking about your brand. Social signals are very important because they are viewed by search engines as trusted recommendations.
Having the right social signals helps in terms of site visits because it decreases bounce rates, and eventually increases repeated site visits. It also improves your ranking criteria in terms of making an impact from one page to other pages within a domain. Social signals indicate to Google that your brand/website has an online presence and takes part in usual online engagements.
New research shows that people are now visiting websites not because of their search engine rank, but by the people they know who have recommended the site either directly or through social signals. As social media sustains its growth, people or consumers are said to rely more on social signals in helping them choose the best brand, product, or services to consume online.
● Create social signals
Ready to create your social media presence? It is time to act up! You may start setting up accounts and creating and publishing content about your personal brand or your business on social media sites. If you are just starting, and a little confused about how to go about it, there are a lot of professional social media management organizations, and you could also buy social signals online, that can help you with it. Once you’ve started to create these social signals, ensure that you continuously update your social sites. Regular updates of diverse content like posting, re-sharing, and commenting will determine your site’s ranking.
Pro tip: there are Linkedin consultants that have optimized 100s of profiles so if you are not sure if you have done the necessary to get hired, you can reach out to socialsellingcoach.ai or services alike to get some quality feedback.
● Keep the human connection
Nowadays, transparency is really a thing, and people want to be associated with a brand that has a human touch. They would want to know you and/or your brand on a more personal level.
Most brands now show faces behind the posts. They show their team “in action” such as some office snapshots or photos of events like team buildings and other office gatherings. These will help get personal and form a much-needed connection with your followers.
It is also important to engage with your audience or followers regularly. You may start building your relationship with them online via mentioning people on your social media, answering their questions, replying when they mention you or share your content, and replying to comments instead of just liking their comments; these will help in starting conversations and eventually help in your brand’s social media presence.
There are also a lot of automation tools that you can use to help you improve your social media pages, but you have to ensure to use them effectively and efficiently. Personal human interactions are still being preferred by consumers. It is really important to build personal connections in building your brand’s social media presence.
