Here is How You Write SEO-friendly Product Descriptions

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Who does not want to enhance the sale of their product, especially when you run a business online? However, you are all aware that the competition has been increasing day by day in 2021, thanks to the massive shift in work style.

Unique and well-written product descriptions are a vital tool to achieve this, leading your customers through the sales funnel to expand and maintain business consistency. You have to add creativity and enthusiasm to the details. Moreover, according to every Adelaide web designer, attractive and informative product pages are likely to convert into actual sales.

SEO benefits from having well-optimized product descriptions, as optimized writing content is fundamental to getting great user experiences, high traffic, and better conversion rates. Here, let’s take a look at the tips that you must follow while writing product descriptions.

Some Stats that Will Push You to Organic Optimization

  • 36% of SEO professionals assume the headline/identify tag is the maximum vital search engine marketing element.
  • 7% of searchers seek queries with keywords of four words or greater.
  • Long-tail keyword searches have a CTR of 3% to 5% better than regular searches.
  • 70% of entrepreneurs see search engine marketing as greater than PPC.
  • More than 1.3 million businesses, internet publishers, and nonprofits in the US alone benefited from Google’s marketing solutions.
  • 61% of entrepreneurs say enhancing SEO and developing their natural presence is their priority inbound advertising.

● Write for Customers, Not Bots

The first rule of good SEO is to write for people first, not for search engine web crawlers. The reason is that as a marketer, you know what is good for your audience is also suitable for search engines because their main concern is readability.

The purpose of the search is to help users find what they are looking for. Each and every expert level Adelaide web designer would opine that if your product description meets this goal, it will please Google and get a good score.

● Use Effective Wording

Whenever you prepare the description of your products, think twice and prepare SEO-friendly reports. These content pieces can help attract readers to action. The most compelling terms include extraordinary, present, announcement, introduction, amazing, sensational, relaxed, miraculous, enchanted, fast, and rushed.

We must also be honest and transparent in writing product descriptions. Of course, honesty does not mean highlighting the product’s flaws but focusing on its benefits to motivate and influence readers.

● Try to Tell Stories

Storytelling is an effective strategy that can attract readers and convince them to buy your product. When you consider readers on the other side of the screen, they cannot process or feel natural objects at this stage. Instead, they are based on photos and product descriptions.

So, stimulating the imagination of readers when explaining product quality may be an effective strategy to increase conversion rates.

● Optimize for SEO

A well-written description is fundamental for SEO to make e-commerce successful. Do not assume that only users can read the content; it is not that Google crawlers can also read or scan it. If you do not write SEO-friendly, your products will not be accommodating in the research or miss a great opportunity.

So, it is imperative to live up to the expectations of users. Once they get their hands on exactly what they want, the chances of switching will be high. Including long-tail keywords can boost your page rank for various words outside of your primary keyword emphasis.

● Do Not Repeat the Same Description

You often do the same description on many products but do not repeat it because it can affect visibility. Due to the numerous pages and products, duplicate content is the main issue for SEO and e-commerce websites; data deduplication keeps these pages and websites healthy.

Conclusion

In this article, we have told you how to make SEO-friendly descriptions to increase your product reach. On the other hand, hire an Adelaide web designer to ensure that your product pages are reader-friendly and do not face delayed load speed.

So all you need to do is churn out the best possible product description and things will be easy for you.

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Author’s Bio

Shrey Jain is the Co-Founder of Writofy & a Chartered Accountant who works with a team of creative content writers. He holds a forte in creating informative content on niches like crypto, business, fintech, digital marketing, and several others. In addition, his willingness to learn and share his knowledge can immensely help readers get valuable insights on varied topics.