Google simplifies the ad creation process with auto-generated artificial intelligence
In the wake of numerous product and service announcements integrating generative artificial intelligence technologies at Google I/O 2023, Google has affirmed its commitment to further streamline the advertising process through the application of artificial intelligence, enhancing the efficacy of ad exposure.
Leveraging natural language understanding capabilities, Google can now employ artificial intelligence to analyze and summarize the content of target web pages, automatically generating relevant and effective ad keywords, titles, images, and related descriptions. This fosters the creation of advertising content perfectly tailored to the exposure needs of the target web page.
Simultaneously, Google preserves the flexibility for ad managers to manually adjust, edit, or remove unsuitable content, preventing unnecessary impacts.
As Google Search service begins to incorporate generative artificial intelligence, producing corresponding content in search results automatically, Google also plans to present more pertinent advertising content on the search result display panel based on the user-inputted search keywords.
Google will enable ad managers to use conversational descriptions in the Google Ads service backend to facilitate the system’s automatic generation of suitable ad material. Further, Google employs generative artificial intelligence to allow ad managers to create more eye-catching ad images through automated image generation technology, even improving the clarity of originally blurry or low-resolution images, or presenting products in a clean cutout style, thus refining the ad content.
In conjunction with the Smart Bidding feature and the high-efficiency ad campaign feature enhanced by artificial intelligence, Performance Max, Google asserts that under identical ad bid situations, conversions can increase by over 18%, a growth rate over 13% higher than the first year this technology was introduced.
Google indicates that as the search service integrates generative artificial intelligence technology, advertising services are expected to evolve in tandem. This evolution will make the ad placement process simpler while enhancing the precision and effectiveness of placements. It can even enable laypeople to create more effective ad content through conversational descriptions, allowing more businesses to boost product exposure through the Google ad system.
Moreover, Google emphasizes increasing transparency in the use of its advertising products, which includes using distinct fonts to separate ad content from natural search results. For instance, the use of the tag “Sponsored” allows users to discern ad content, and users can even adjust the ad content display mode through settings.
As the Chrome browser will gradually phase out the use of cookies starting next year, and replaced them with the Privacy Sandbox, Google asserts that ad content will continue to be precisely targeted to specific audiences in a more secure manner that does not infringe upon user privacy.
