Google may allow YouTube to access third-party advertising platforms
According to Reuters, in the future, YouTube may open up third-party advertising platforms to deliver content to avoid being accused of violating market monopoly by the European Union.
In the current mode of operation, if advertisers want to place advertising content on YouTube, they can only do so through the Ad Manager tool provided by Google. At the same time, it must cooperate with Display & Video 360 to view the effect of ad delivery or manage the ad delivery method through the Google Ads service.
In addition to the European Union, the governments of the United States and the United Kingdom have also questioned that Google’s advertising business involves a market monopoly, and even requires that the advertising business be split and independent.
In addition, the impact of the dissemination of content such as fake news has also become a problem that Google must face. The EU is expected to implement a new law next, which will require technology companies including Google to announce how to remove and curb harmful content.
The EU emphasizes that due to differences in language and cultural backgrounds used by countries in the EU, therefore, the impact of fake news is also significantly different. EU explains that through in-depth analysis of data for each country and region, only then can more meaningful policies to eliminate fake news be developed.
