Four Technologies That Hold the Potential to Transform the Hotel Industry
In the past, the hotel industry was limited to a few basic services. While this was sufficient for most people, it did not allow for much flexibility and innovation. With the advent of new technologies, the hotel industry can transform itself to serve its guests better while increasing their profitability.
As the hotel industry plays a prominent role in global GDP, it’s important for the industry to continue to innovate and adapt as the guests’ expectations change. The global travel and tourism industry added up to $8.6 trillion in 2022 to the global economy, as per WTTC.
This shows that there is a huge economic incentive for hotels to innovate their services and make changes that will attract more tourists to their businesses. In this article, we’ll break down four key technologies that can effectively transform the hotel industry.
Digital Menus
Digital menu boards are a technology that’s been around for some time now, but it’s only recently started to become more common in the hotel industry. These digital menu boards allow customers to browse and order food digitally, so they don’t have to wait in line at the front desk or go through a complicated ordering process.
They can browse through their options and make their selections right then and there while they’re waiting for their table or sitting down at the bar.
According to Transparency Market Research, North America is likely to emerge as the leader in the global market for digital menu boards by 2031. This means that many hotels in the region are embracing digital menus to offer their guests a more personalized experience, including more accurate and up-to-date information on offerings.
By utilizing digital menus in restaurants and bars, hotels can also boost sales by more effectively highlighting new menu items or seasonal specials. This can be particularly useful if you’re seeking to attract business travelers who may come for short stays but still want to enjoy good food during their visit.
Hospitality TV Solutions for Enhanced Entertainment
The right entertainment options can transform the hotel industry by offering visitors a variety of ways to unwind. The way guests get their entertainment has changed over time, and hospitality TV solutions are an important part of this change. Guests expect more from their stay than just a place to sleep, and television can help them get the most out of their time at a hotel.
With hospitality TV solutions, guests can enjoy more than just the usual offerings. They can also watch movies and shows on demand and play games on their TVs. This makes it easier for guests who don’t have a lot of time during their vacation or business trip to relax after a long day.
These elements are important because they enhance visitors’ comfort while they are staying at your hotel. They are also better able to connect with other people through social media or even gaming if they want more interaction than just watching television alone in their rooms.
Hospitality TV is an exciting new way for hotels to improve their services and make guests happier overall.
Biometric Tools for Quick Check-in Processes
In the hotel industry, there’s a lot of room to improve. With more people traveling than ever before, hotels are under pressure to provide a seamless experience that keeps their customers happy and coming back for more.
One area that needs improvement? Check-in. If you’ve ever waited in line at a hotel with hundreds of other people trying to check in at once, you know how frustrating it can be and how difficult it can be to get any work done while you wait for your turn.
Biometric tools for quick check-in processes could be the answer we’ve been looking for. The global market for biometric technology was worth $34.27 billion in 2022 and is projected to grow at a CAGR of 20.4% from 2023 to 2030, per Grand View Research. This means that biometric technology is growing rapidly, which also provides a promising opportunity for hotels to incorporate this technology into their operations.
Hotels today rely on inefficient systems to organize their guests’ records, often resulting in long waits in line or even missed opportunities for repeat business. Biometric tools allow hotels to quickly identify guests by scanning their fingerprints or faces, eliminating the need for manual data entry and ensuring that each guest receives the level of service they deserve.
These tools also help hotels keep their staff happy by allowing them to spend less time dealing with check-ins and more time focusing on serving clients and providing excellent customer service.
Connected Hotel Systems
Connected hotel systems are the future of the hospitality industry. The size of the worldwide connected hotel systems and solutions market is expected to increase between 2023 and 2028 at a growth rate of 25.0%, as per Expert Market Research. With these figures, it’s clear that the market is primed for expansion, and hotels should be taking note.
The figures don’t lie: hotels that implement connected hotel systems and solutions have already seen a return on their investment, with many noticing improvements in customer loyalty and brand recognition. But what does this mean for you?
Connected hotel systems allow you to gather data from guests as they check in, check out, or use your facilities – all while improving their experience with engaging content and personalized offers.
Summing Up
For hotels, these technologies can help them provide a more seamless experience for their guests. The key will be finding ways to incorporate these technologies into their current operations so that they don’t disrupt service or cause issues for customers.
The technology is already here. All it needs is for hotels to step up and take advantage of what’s available.
