Five Ways To Improve Your Website Through AI
A Short Explanation of AI
Even though AI by itself finds implementations in many different areas, they all rely on two of its most beneficial concepts – deep learning and continuous improvement. AI stands for artificial intelligence, with its main goal being to replicate human’s ability to make decisions based on a previous sequence of events. While this is possible to a certain extent through the use of neural networks, complete replication is not likely in the near future.
The main pros of AI are related to its ability to process large amounts of data. People quickly get overwhelmed and exhausted when they have to deal with a lot of different things at once – however, AI follows a certain pattern and analyzes how the data reacts to it. From there, it makes appropriate modifications to maximize the efficiency of the whole system. Unfortunately, its main disadvantage is that it simply can’t replicate a human. At times, a decision has to be made without any prior input, and this is where a person’s mind can’t be replaced.
The aforementioned benefits were found to be quite suitable in the area of web development. Surprisingly, these are not exclusive to the internal elements, and the following five reasons are some of the ones that can yield the best results.
Five Implementations of AI in Web Development
- Improved Search Speed
Search engines are elements that take advantage of some of the most complex pieces of code. Google, Bing, Yahoo deal with millions of searches each day, and it can be difficult to process everything in an attempt to provide the most relevant results. By adding certain elements of AI, this can be maximally optimized. For example, if you have a blog, keywords can be associated with the corresponding posts to increase overall search speed.
Before it’s trained, AI might appear to be less efficient than a certain algorithm, but that’s not the case later on.. Modern examples are the websites associated with the pandemic, which can filter out searched countries in a matter of seconds.
- Relevant Customer Experience
E-commerce giants such as Amazon and eBay use AI and machine learning to provide accurate recommendations. Based on your past purchases, they can correctly predict which item you’re most likely going to be interested in. It also helps you streamline the sales path, which ultimately yields more money since customers can find what they’re looking for a lot faster. If that’s not enough, AI can help you extract visitors’ behavioral patterns – and it can do so in the blink of an eye.
- Effective Digital Marketing
Marketing is all about knowing what your potential customers are looking for. This can be a specific service, a product, or even an event. However, in order to learn about their interests, you need to analyze their past behavior. AI is almost impossible to overwhelm, which means that it’s able to keep track of thousands of different users. As you start learning more about them, you can easily add that on to what you already know. Then, you’re able to optimize all of your marketing approaches – email, SMS, and others.
Also, by using Spokeo – an AI-based people intelligence tool that offers both reverse phone lookup and email search capabilities – you could analyze your competitors and implement strategies to overcome them.
- Better Website Interaction
Surprisingly, AI also has the ability to improve the external functionality of a website. This relates to the positioning of certain website elements, such as buttons, search bars, forms, etc. AI can do a thorough analysis of the layout and recommend appropriate changes that will likely improve its interactivity. In addition, chatbots are one of the most popular AI projects that can skyrocket your website’s ranking. By being able to receive an immediate answer to their questions, your visitors are much more likely to spend additional time on a page.
- Personalized Experience
This particular entry mostly refers to messages and emails that your visitors get once they visit your website. For example, when you keep up with each specific person’s past visits, you can easily create a personalized email that’s going to spike their interest. If, instead, you treat customers as a large whole, you won’t have many conversions at the end of the day. With AI, this data-keeping is as easy as it gets.
Maguire Haigh is a marketing manager for Spokeo. He is interested in the latest technology trends, marketing strategies and business development. He also prefers travelling, exploring the world and meeting new people. Maguire has great experience in creating and editing articles on different topics.
