Email Bounce Backs Are Email Marketers’ Worst Nightmare – 7 Ways To Minimize It

Email marketers need to keep a long list of things in their mind for the success of their email marketing campaign. Email bounce backs are one of the essential factors on the checklist of essentials for such campaigns. Most email marketers perceive it as the worst nightmare.

When an email bounces back, it does not reach the destination email folder (the inbox). In other words, the time you spend or the effort you make in sending a marketing email amounts to nothing.

As an email marketer, you might want to avoid it at all costs to steer your campaign through to success. But can you do it? Read on to know more about such methods in detail.

Ways To Minimize Email Bounce Backs

Fortunately, you can prevent your emails from bouncing back by adopting certain effective measures. Here’s a list of some such methods.

• Filter The List Of The Email Addresses Of Subscribers

Most email marketers believe that a clean email list is indispensable. According to them, it helps maintain a list of the email addresses of only the interested subscribers. This apart, subscribers’ email addresses also have an expiry date. 

Email hygiene or filtering helps segregate the list of valid email addresses from the ones that are invalid. By embracing this approach, you can prevent your marketing emails from bouncing back to a large extent.

• Utilize The Double Opt-in Feature

How many subscribers on your email list have authentic email addresses? Knowing it is of vital importance for you. If you send emails to email addresses that aren’t genuine, they are likely to bounce back. Besides, this action can also bring down your email reputation.

There is an easy way to address this problem. Try verifying their email address through the double opt-in feature whenever a user subscribes to your email list. This step will help you confirm the genuineness or authenticity of a user’s email address. In addition, you can use ClickSend’s email-to-SMS service in order to ensure your messages are received. All you have to do is send an email and have it received as a text message, this way, you can avoid using email addresses that might bounce, and instead you send your email directly to your customers as an SMS. 

• Review The Email Addresses While Compiling A Manual List

When compiling a list of email addresses manually, you are likely to make manual errors. In line with it, sometimes you might end up entering yahooo.com instead of yahoo.com by mistake.

The natural remedy for addressing the problem of manual error is double-checking. Before finalizing your manual list, do not forget to verify the email addresses.

• Refrain From Using Spam Content

The spam email content is the leading cause of the high bounce rate of emails. Providers of email services use specific set rules to decide if the content of an email is spam.

Refrain from using words such as “off” and “free.” Such words can land the content of your email in the category of spam.

Avoid using unnecessary links in the content of your email. The fewer links you use in it, the better. Also, try composing the content of your emails without bold texts or exclamation marks.  

These simple tricks to avoid spam will keep your emails safe from being marked as spam by email service providers.

• Verify Your Email Account

Better sending reputation helps improve the deliverability rate of your marketing emails. You can choose any preferred option from DMARC, DKIM, and SPF for this purpose. 

With the help of these techniques, you can show your email records to the receiver’s server. It will help your email obtain a clean chit on the receiver’s server. This is your best bet to authenticate or verify your email account.

• Ensure A Suitable Gap When Sending Your Emails

The algorithms of email providers work in a specified way. Such algorithms are programmed to detect multiple emails from a source as unusual activity and not human activity. As such, they work with the concept that humans cannot send multiple emails at once.

When algorithms of email providers detect several emails at once, they mark it as unusual activity. Following it, your emails start bouncing back. By keeping a suitable gap between the outgoing emails, you can address this problem with success.

• Check The Sender’s Reputation Score From Time To Time

If the sender’s reputation of your domain is low, the emails from it can get blocked. Also, they may bounce back or end up in the spam folder of users. To keep abreast with the latest updates, you must keep an eye on the sender’s reputation of your domain. 

This way, you can take appropriate action as and when necessary to keep it up to the acceptable mark at all times.

Additional Steps to Prevent Email Bounce Backs

Apart from the aforementioned steps, you can also consider taking the following steps to minimize the possibility of email bounce backs:

• Maintain consistency when sending your emails
• Use a genuine business domain
• Try not to cross your daily limit of sending emails

Final Thoughts

If you are an email marketer, you would want to prevent your money, effort, and time from going to waste. Try adopting the best methods to enhance your email sender reputation, as suggested above. By doing so, you can achieve the desired output in your email marketing campaign with minimum bouncing rates.