Choosing the Right Color Scheme in Web Design
There are many challenges for web designers and one of those happens to be color. A color scheme has a major impact on your website including its effect on visitors. There are different approaches you can use to find the right scheme of colors for your current project. We are going to look into several ways to help you find what will work best for you.
Near constant cultural and technological changes affect web design trends in the long run. Top website designing companies and web designers must follow these trends since they must be at the frontline of design solutions to create relevant and converting sites. In turn, it helps web design professionals reach target audiences effectively and provide their customers with working websites.
But the problem with design trends is that they are ephemeral. But colors are different. You can rest assured that whatever humanity has figured out about color throughout the centuries is still relevant today. Therefore, it is crucial to use the right color patterns and schemes in the sites you design – whether for yourself or a client.
Using Photographs Colors
In your search for photographs with color schemes be sure to look into sites like deviantART to view an array of choices. If you find a photograph that has an eye-catching color scheme, there are many different online sites offering tools to help you identify the names of colors you are interested in. This will help you choose colors that will work best in your current design.
Using Colors from Marketing Materials
There will be many times when the customer has already found a coloring scheme from a website they ran into or some other marketing material. There are times when you have to work with an existing color scheme but make several modifications to the shades but stay with the equal color to create a positive impact. Combined with the site’s new look, these changes can help give the firm added interest in its overall identity.
When you are working with a customer that does not have a chosen color scheme, there are some great ideas to help you find a color scheme without any assistance.
Using Colors from Galleries of Web Design
There’s a clever way to find some interesting color schemes, visit design galleries. More than likely you will find ideas to work with. Keep in mind, there are colors that will work perfectly for your current project but may not for another project. Keep your current project in the front of your mind when choosing colors for this project alone.
Another approach, take colors from websites or find a color scheme you really like then work with the Photo editor to create an individual color scheme. You must show caution and avoid copying someone else’s colors from their sites. The bottom line, make sure your color scheme is uniquely yours even if the inspiration came from someone’s site.
Using Colors from Journals and Other Print Materials
Online sources aren’t the only place to discover color schemes. Books, magazines, flyers, brochures, posters, postcards, and any other print material can inspire color schemes. You can get a scheme you love and attempt to replicate it by eyeballing it, take the colors straight by scanning it in Photoshop or other programs.
Using Colors Based on Color Psychology
The psychology of color should also come into play when finding the right color scheme. There has been a lot of researches that show messages and meanings that are linked with different colors and are all different from one color to another. This can also differ from one culture to another. Just make sure you pay close attention to the suitable to a consumer and their audience information.
Using Colors Based on Nature
Colors are found in every corner of nature. Just look around yourself and you will find a lot of inspiration for color schemes. Animals, plants, flowers, or that amazing sunset! Color schemes are all over and around nature. That said, getting the specific colors is not going to be as easy as operating with a photo so you might want to have your camera and take several shots. You might find an inspirational site that uses natural colors to get some ideas.
Some of the things mentioned above may already be familiar to you. While some are surely new. As exciting as these tips on color use and color scheme formation may sound, don’t rush to implement them into your projects. Take your time to look more deeply into the matter. Research color theory so you fully understand it.
You don’t want to create something simply because you think it looks cool – especially when you’re building websites for other people and their businesses. Using color can either make or break a website. And a lousy, unprofessionally created website can mess up one’s business big time. If you are a part of a web design agency, you should round your design team up and have a live discussion on this matter. Maybe you even should conduct seminars or webinars on the topic. The more you know about how you can create spectacular designs, the better your projects will be in the end. This will ensure a more substantial, wealthier, and more elite customer base and, therefore, a more successful business.