Bespoke Link Building in 2021 – Tips For Hiring The Right Agency
Did you know that you could publish the best content on the web and still get ignored by Google? The reason? It takes more than just great content to get Google traffic and rankings these days.
Don’t get it wrong. Having quality content is great, but something else is required to win. But what’s that? You need high-quality links pointing to your content.
Unfortunately, landing high-quality links requires a lot of effort and experience, which is why many website owners rarely succeed on that. If this sounds like your current situation, you might want to consider seeking bespoke link building services that help you rank high on search results.
Hiring the right link-building agency will help your business get the highest-quality backlinks that expand your digital space footprint. Conversely, choosing the wrong one can make your site get penalized and even lose rankings.
Want to know how to spot legit link-building agencies from those that do a shoddy job? Read on.
Why hire a link-building agency?
Creating backlinks may sound simple, but it takes a lot of work and time to get effective links that move the needle. The good news is that having the right agency that takes the work off your hands could massively boost your results.
When done right, effective backlinks could earn your business numerous benefits such as faster traffic growth, improved branding, while also helping you to build lasting relationships with industry leaders.
How to hire the right company
Supposing you’re already considering hiring a link-building agency, it’s vital that you get it right to avoid falling for agencies that put your business at the risk of Google penalties. With some knowledge and research, you should easily be able to separate the wheat from the chaff.
Here are 5 traits to look for in a link building company:
Transparent
The first characteristic to look for is how the company answers your questions about the process of landing links. Do they do manual domain searches? How do they pitch for guest posts? What’s their keyword research process like?
You should understand every detail about their process and be aware of the specific strategies they use. Don’t hesitate to pursue this level of transparency because you have the right to know their approach.
Good communicators
You want to work with a link-building company that communicates regularly and offers answers to your questions and concerns. The communication should be done with the same interval and KPIs as agreed. A lack of regular communication could be a way to hide bad news.
When an issue arises, they should keep you updated and provide solutions without feeling like it’s a chore. Being suspicious and hiding information signifies that your agency is either not achieving the target or breaching the contract.
Passionate
Keep in mind that the people you hire will be the long-term driving force behind your campaigns and strategies. As such, consider partnering with creative individuals who genuinely love the job and aren’t afraid to launch bold campaigns to achieve the greatest possible impact. They need to believe in continuously mastering new platforms, theories, and technologies to keep their clients excited with the latest innovations.
Accountable
Your link-building agency should be able to deliver results within the expected timelines. However, you also need to understand that link building can involve a lot of strategy testing. If things don’t work as planned, the right agency will acknowledge their error and come up with a quick approach to recover from it. If they disagree with you, they won’t shy away from sharing their honest feedback.
Realistic
A professional link-building company should share a realistic goal with you, considering the limits of link building. The right agency is mindful of its capacity and sets a realistically achievable goal. Then, they set their feet on the ground and strive to achieve that goal.
Avoid SEOs that promise instant success because link-building strategies take time to work. They require effort and a lot of trial and error to get things flowing nicely. We’ve found the most successful link-building agency rarely promises much to happen for at least 2-3 months of starting SEO work.
Conclusion
If you’re pursuing SEO, you certainly understand that effective link building forms a vital part of your wider digital marketing strategy. The right link-building company takes time to learn about your needs and the kind of backlinks that would positively impact your SEO strategy. Whatever you do, avoid agencies that promise quick results or mass backlinks within a very short time.
