The biggest selling point of the iPhone 6 and iPhone 6 Plus at the time was the brand-new design and larger screen. The iPhone 12 series is equipped with 5G modems, more screens of different specifications, efficient chips, and improved cameras, etc. Although some users do not recognize the lack of charging heads and earphones in the standard equipment, from the sales perspective, it is obviously not affected too much.
The survey data also shows the changes in user preferences from the iPhone 11 series to the iPhone 12 series. In the iPhone 12 series, iPhone 12 Pro Max accounted for 29% of shipments, while in the iPhone 11 series, iPhone 11 Pro Max accounted for 25%. High-end models account for a higher proportion of shipments, which means increased revenue and profits. Especially in the US market, the sales of the iPhone 12 Pro Max soared under the active promotion of operators, which accounted for 40% of the global sales of this model.
Next, whether the iPhone 12 series can continue to be strong is not certain. After all, the iPhone 13 series will be released in the fall, and some consumers will suspend purchases in order to wait for new models. Whether this year’s annual sales record can be broken depends on the sales of the iPhone 13 series at the end of the year.