Apple explains how to shoot the entire “Scary Fast” event with iPhone 15 Pro Max
At the recent “Scary Fast” event, Apple not only unveiled three M3 series processors but also introduced new 14-inch and 16-inch MacBook Pros, as well as a refreshed 24-inch iMac. This revelation also confirmed the discontinuation of the 13.3-inch MacBook Pro. A captivating easter egg revealed that all footage showcased during the presentation was captured using the iPhone 15 Pro Max. Furthermore, Apple has publicized how each frame was shot using the iPhone, including aerial shots initially presumed to be taken with drones.
Historically, Apple has illustrated the iPhone’s prowess for professional video filming, either by collaborating with directors or other creative avenues. This time, by shooting the entire “Scary Fast” event with the iPhone 15 Pro Max, Apple emphatically underscores its capability to independently produce full-fledged commercial films.
In capturing the event, Apple naturally paired the iPhone with professional equipment. They highlighted the iPhone 15 Pro Max’s USB-C port, which connected to external storage devices and monitor screens. Additionally, the phone’s intrinsic camera excelled in capturing low-light night-time footage, all while preserving clarity using the ProRes format and 4K 60fps video recording.
During filming, it was evident that Apple deployed stabilizers and drones, mounting the iPhone for various shots. They also took the opportunity to promote the use of Apple-Log for capturing content, facilitating post-production color grading and consistency.
Delving further, the entire event’s filming was overseen by the acclaimed documentary director Brian Oakes, known for his works like “Jim: The James Foley Story” and “Living with Lincoln”. Assisting him were Pro Workflow video specialists Jon Carr, involved in projects like “Defending Jacob” and “Terminator: Dark Fate”, and Jeff Wozniak, who contributed to “Transformers 3”, “Avatar”, and “Iron Man 2”.
Apart from utilizing the iPhone 15 Pro Max, the iPhone 15 Pro was also employed to enhance filming perspectives. The filming app of choice was the recently released free version of “Blackmagic Camera” by Blackmagic Design, complemented by shooting equipment from Tentacle Sync. This ensured seamless synchronization of on-site video timestamps with preview screens and post-production Mac systems. The filming process was further bolstered by auxiliary filming gear from Beastgrip, including cages and mounts.
