Apple Embraces ChatGPT: iOS 18 to Get AI Boost
Previous reports indicated that analysts from research institutions harbored skepticism about this year’s iPhone 16 series upgrades, despite enhancements including larger memory, improved microphones, and an upgraded neural engine to better meet the demands of generative AI tasks. Although rumors suggest the iOS 18 update will further integrate AI technology, the AI capabilities of the iPhone 16 series remain limited, with substantial upgrades and changes anticipated for the 2025 iPhone 17 series.
According to media sources, Apple plans to bring cutting-edge AI features to the iPhone, nearing an agreement with OpenAI to incorporate ChatGPT technology into iOS 18. Negotiations between the two parties have spanned several months, and they are currently finalizing preparations for this collaboration, likely marking a significant moment for consumer-level AI. Beyond OpenAI, Apple is rumored to be negotiating with Google for licensing Gemini. While no agreement has been reached between Apple and Google yet, this type of collaboration is relatively rare and highlights the industry’s focus on integrating AI technology.
Apple’s strategic initiatives indicate its recognition of the impact of advanced AI capabilities on the iPhone experience. For instance, OpenAI’s language models could allow Siri to understand and respond to complex voice queries and deeply grasp contextual meanings. This could radically transform how Apple users interact with their devices, heralding a more intuitive and sophisticated iPhone experience. Further integration with Gemini could explore new possibilities in image and multimodal AI functionalities.
While many speculate that Apple might develop its generative AI similar to ChatGPT using its resources and capabilities, it seems Apple is opting for a more direct approach due to impatience. Of course, Apple may pursue multiple strategies to advance its AI initiatives, as in-house development could require a long wait, even spanning an entire upgrade cycle. As the AI arms race intensifies, Apple aims to position itself at the forefront by establishing partnerships, ensuring it does not miss out on critical opportunities.
