Apple Autumn 2023 product launch event is set for 10 a.m. on September 12th

Apple has officially proclaimed that the Autumn 2023 product launch event is set for 10 a.m. on September 12th. It is during this august occasion that the avant-garde iPhone 15 series will be unveiled to the eager masses. Maintaining congruence with its predecessor, the iPhone 15 range will encompass four distinct models: iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and potentially rechristened iPhone 15 Pro Max Ultra. While the iPhone 15 series might exhibit subtle aesthetic variances from the iPhone 14, the nuanced enhancements are decidedly substantial.

The entire iPhone 15 lineup boasts even more svelte screen bezels, thus accentuating its screen-to-body ratio. Concurrently, the pronounced edges characterizing the iPhone 14 will witness a transition to a more rounded silhouette in the 15, enhancing the ergonomic grip. In a departure from tradition, the iPhone 15 series will eschew the Lightning port in favor of USB-C. Furthermore, the camera system has undergone notable refinements.

Drawing parallels from its antecedent, the state-of-the-art A17 Bionic processor will likely be the exclusive preserve of the iPhone 15 Pro and iPhone 15 Pro Max Ultra. Crafted using TSMC’s 3nm process, the A17 Bionic is rumored to surpass the A16 in both performance and power efficiency metrics. To further delineate their premium stature, these models will be encased in a robust yet featherweight titanium alloy. Their USB-C throughput has been elevated to the Thunderbolt 4 standard. Additionally, the tactile mute switch has metamorphosed into a multifunctional operational button, proffering customizable actions. The most expensive, iPhone 15 Pro Max Ultra, will uniquely feature a periscopic lens supporting optical zoom capabilities exceeding thrice its original magnitude.

Attributed to the escalating material costs across the spectrum, the Apple iPhone 15 series is poised to command a premium over its iPhone 14 counterpart. Speculations from industry cognoscenti peg the iPhone 15 Pro’s starting price at $1099, while the iPhone 15 Pro Max Ultra might commence at a staggering $1199.